Germany Job Openings
Goodyear
Trade Marketing Specialist Consumer DACH
Hanau
October 22, 2024
Location:
Main Responsibilities:
-
Customer portfolio performance analysis: - Customer annual performance analysis (customer audit)
- Customer annual assortment and activation recommendation
- Customer annual assortment targets performance tracking
- Customer sales activation management:
- Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
- Annual promotional plan definition, development and tracking (sell out promotions management)
- Annual customer merchandise/assets need definition, delivery management and tracking
- Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
- Customer relationship support:
- Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
- Customer presentations on assortment and activation plans reco.
- 'Sell in' Sales team support:
- Localization and delivery of sales activation calendar (pitch decks)
- Supports sales enablement team on educational content cascade
Education & background
University graduate with marketing or commercial major
At least 5-8 years of experience in Marketing and commercial roles
Skills & Knowledge
- Strategic influencing - Holistic business acumen
- Strong Analytical skills
- Customer sensitivity and knowledge
- Ability to work with cross functional teams
- Project management
- Fluent English
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