Responsibilities
About Tik Tok
Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of Tik Tok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make Tik Tok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At Tik Tok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the team
Global E-commerce Search: Our team is responsible for the US e Commerce search product, including making search strategies and search front-end interaction design. We focus on increasing income and creating a good e-commerce ecosystem.

Purpose of the Role
This campaign ops is the main PIC leading for end to end campaign planning and execution, building strong campaigns that benefit both sellers and platform, excite buyers to shop on platform. The role requires a strategist who is strong in analytics and can translate targets into workable actions. The person would be the center of collaboration across functions to create the most compelling campaign in the market

Responsibilities

• Create campaign framework: Define campaign target and timeline, propose campaign theme/KSP, setting overall target and budget, derive target and delegate into the right PICs,
• Market and competition analysis: continuous tracking on market trends, competitors activity, input from sellers & buyers, best practice learning from other countries/regions to build information library and tackle on new growth opportunities
• Insights creation: Combine internal data, market research, seller/buyers input to create meaningful insights that can be a new potential growth lever or driving better efficiency
• Cross-functional Collaboration: Act as the center of expertise to collaborate with Marketing Team (Branding/Media), and IP Campaigns and other XFN (including R&D tech) to co-develop cohesive and effective campaigns.

Qualifications

Minimum qualifications:

• Experience: Minimum of 4 years in growth/demand, S&P, or consulting. Ideally, have experience in forecasting/building projections and campaign planning
• Self driven: can work in an ambiguous environment and navigate through it, can self motivate, and are able to work under pressure with tight deadlines for projects
• Strong interpersonal skill and has a positive attitude when dealing with setbacks. Although independence is a must, the ability to work within a team is also a requirement
• Language: Proficiency in English

Prefered requirements:

• Project Management: Excellent project management and execution skills, capable of managing multiple projects simultaneously, including timeline creation, budget management, and team coordination.
• Communication Skills: Strong communication skills (fluently in English) to effectively convey marketing plans and strategies to internal and external stakeholders.
• Analytical Skills: Proficient in analyzing data and metrics to measure marketing campaign success and build learning iterations for continuous improvement
• Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including ID teams (Marketing, Creators, Merchants, PR, GR, CSR, Legal, fintech, logistics, industry team) and Regional Team (Marketing, Product)
• Attention to Detail: Keen eye for detail to ensure all marketing materials are accurate, campaign materials setup in timely manners, and error-free execution.
• Continuous Learning: Commitment to ongoing learning and staying up-to-date with the latest marketing trends and best practices.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.