Responsibilities
About Us
Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of Tik Tok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make Tik Tok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At Tik Tok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

In this role, you will be developing a category and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management.

Roles & Responsibilities:

• Map category and sub-categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
• Define a go-to-market strategy for a category/sub-category
• Plan, execute, and maintain category performance (from acquisition to incubation and development)
• Build a robust team, and manage a collaborative and goal-oriented team culture
• Work with the Key Account service team and external service vendors to develop key accounts, and work with the Seller Development and Growth team to build a clear roadmap to manage big sellers
• Come up with initiatives to continuously improve competitiveness advantage

Qualifications

Minimum Qualifications:

• Bachelor's degree or above
• 5 years experience in relevant categories, with strong networking to brands and big merchants; social media savvy
• Good interpersonal skills, strong logical thinking, and analytical skills
• Well connected to big players within the industry
• Proficiencies in English and Indonesian languages are compulsory.

Preferred Qualifications:

• Well connected to big players within the industry
• Collaborative and open to changes and challenges

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.