Italy Job Openings
Ketchup ADV
Digital Account Manager
October 15, 2024
Obbiettivi della risorsa
Gestire operativamente campagne DEM e SMS per promuovere i servizi dei clienti di Ketchup AdvResponsabilità principali
- Gestisce i budget interfacciandosi direttamente con i clienti (Diretti, Centri Media e Agenzie)
- Pianifica, sviluppa e controlla le attività di email marketing (CPM e Performance)
- Gestisce gli invii DEM e SMS tramite la piattaforma di email marketing be Mail
- Gestisce il tracking delle campagne
- Analizza le metriche di conversione e costo per raggiungere gli obiettivi prefissati
Competenza desiderate
- Ottima conoscenza del mondo dell’email marketing e conoscenza approfondita dei player che operano nel mercato della pubblicità online
- Forti capacità relazionali con spiccato senso commerciale
- Capacità di analisi e controllo di campagne pubblicitarie a performance
- Comprensione delle modalità di monitoraggio giornaliero delle performance delle campagne attraverso strumenti di tracking (Has Offers)
- Conoscenza dell’ HTML
- Conoscenza pacchetto Office (specialmente Excel)
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