Quote from Hiring Manager
We are hiring a passionate and curious thinker that will be able to analyze different sources of data and transform them into relevant insights. This person will be looking for new opportunities of growth among the SENCE region with a specific focus on the Italian market. SENCE region consists of 29 markets including Spain, Italy, Netherlands, Romania, Nordics, Baltics, Balkans & Ukraine. It is diverse and constantly evolving region with various consumer and industry trends and different RTM (including 1 established and 1 establishing OD markets)
It is an exciting opportunity to work with iconic brands such as Jack Daniel’s and Gin Mare as well as Diplomatico rum, our Tequila and emerging brands portfolio.
Meaningful Work From Day One
The Sr Insight Specialist’s scope is to positively influence company behavior through all elements of Marketing Mix by identifying insights from various data sources, building on a regional budget of 1Mio $ on data & ad hoc studies. This position is responsible for delivering analysis of multi-channels trends, developing tools & reports and close co-operation with the marketing, trade marketing & sales team. The Sr Insight Specialist is an important stakeholder in the Italian and regional marketing team to build a reputation as an entrepreneurially spirited company, dedicated to achieving sustainable long-term growth that acts as a trusted partner.
What You Can Expect
Strategy and management

• Provide actionable insights that enable marketing, trade marketing and sales teams to improve the effectiveness, efficiency and competitiveness of their brand building and sales activation campaigns.

• Co-lead the Quarterly/Monthly Business Review preparation

• Develop and deliver brand arguments with a fact basis that are superior to competitors in the market, resulting in increased acceptance of Brown-Forman recommendations

• Co-lead with marketing team the right design and development of ad hoc Consumer Research according to the business questions to be addressed

• Support Test & Learn approach across the business in cross functional projects

Insight and trends

• Create and develop regular insightful reports based on available market data (Category, Shopper and consumer)

• Drive the insight agenda for the Italian market and fold it into the SENCE regional one

• Identify opportunities and threats for B-F brands based on syndicated market data joining the dots from various sources of information.

• Manage retail based data (e.g Nielsen, IWSR, Takeaway data etc) to help ensure Brown–Forman’s investment in data is maximized.

• Co-lead and contributing to the Strategy and Ideation session for the Italian market and regional

Time Allocation :

• Italy 60%

• Other SENCE markets 40%

What You Bring to the Table

• 6+ years experience in marketing environment, of which at least 3 years experience in data analysis (research agency, data analytics, qualitative and quantitative) and working with research tools

• Excellent ability to communicate and influence

• Ability to work independently and use curiosity to kickstart and drive analysis

• Strong listening, presentation and storytelling skills

• Ability to translate data observations into storytelling and actionable insights

• Ability to simplify complex analytical reports outcome for non-analytical people to understand

• Strong business acumen and judgment along with strategic capabilities

• Fluent English and Italian in reading/writing as well as speaking/listening

What Makes You Unique

• Experience delivering Nielsen Presentations and regular reporting

• Experience in spirits business

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
\#ginmare
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Function: Marketing
City:
Milano
State: Milano
Country: ITA
Req ID: JR-00008180