Key Objectives & Responsibilities

• Help plan & execute a comprehensive marketing strategy to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness) developing tactics to generate demand in the field, working closely with the sales and channels team.

• Analyze market trends to identify and suggest opportunities that will inform marketing strategies.

• Execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual Customer Summit, webinars, VIP events, industry events, Partner events, etc.) and seek for new opportunities to generate demand through third party events.

• Translate and localize global marketing content and campaigns to be relevant to the Italian market and trends.

• Track, measure and report performance of all marketing campaigns, assess against goals (INQ, MAP, QMBs, CW) and suggest improvements.

• Manage social media channels for organic posts (Linked In) and digital campaigns.

• Work closely with the Italian Sales and Channel teams to execute customer marketing and partner marketing initiatives.

• Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.

• Degree in Marketing or Business, or comparable education/experience
• 2/4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)
• Familiarity and experience with Marketing Automation, ABM, CMS, CRM tools.
• Experience in managing end-to-end events programs.
• Digital Marketing and Social Media management skills (including crafting compelling content for emails and social media posts)
• Ability to handle multiple projects with tight deadlines
• Experience managing 3rd party providers
• Familiarity and experience with reporting tools and methodologies.
• Experience working with a global organization, collaborating across different cultures, time zones and geographies.

• Self-starter, quick learner, self-motivated, proactive beyond your duty with ability to anticipate needs, identify opportunities for improvement, and take initiative without waiting for instruction
• Proven ability to thrive in dynamic, fast-paced environments, with the flexibility to pivot and adjust strategies based on business needs
• Are organized with a proven ability to manage actions and schedules
• Can think analytically and use a data-driven approach
• Possess a strong work ethic/motivation
• Fosters a culture of cooperation and collaboration
• Communicate effectively
• Excellent written and verbal communication skills
• Curious, passionate, and accountable

What We Offer

• Competitive salary & benefits package according to qualifications and experience
• Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!
• A positive and collaborative work culture
• Working at a leading open source company
  

Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.