• Bachelor's degree or equivalent
• Several years of experience in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company
• Experience working and communicating with multiple stakeholders and cross functional teams, including: Product leaders, Sales, Account Management, Finance and Marketing
• Extensive knowledge of digital media landscape, video advertising, and Ad Tech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
• Experience dealing with results, metrics and data management and a desire to create and build new processes
• Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses
• Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Thursday Night Football, Free Vee, Twitch, and Fire TV, as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.
This role is valid for Munich, Paris, Milan, or Madrid.

We seek a seasoned contributor to join the Amazon Ads team as Sr. US Video Strategy and GTM (VSGTM). This role will report directly to the Head of US Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. He/she will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.

Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing a passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue. In particular, he/she will:

• Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
• Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Analyze and recommend trade-offs between price, volume and yield-generating strategies
• Work directly with US Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution
• A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
• Experience in developing and launching go-to-market strategies within streaming and video
• Experience developing advertising strategies for both Upfront and Scatter marketplaces
• Experience working with Product teams for roadmap decisioning and packaging
• Experience working with Marketing teams to develop advertising GTM narratives
• Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
• Proven track record of working with internal cross-functional teams to introduce new products, develop market fit, and help the broader organization scale sales of the solution

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