Italy Job Openings

FERRERO

Trade&Shopper Marketing Specialist

Alba

August 28, 2024

Job Location: Alba

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you are crazy about our Brands and products, understanding the mission of bringing joy and indulgence to our consumers and want to be part of this incredible process, this role can be interesting for you! As a Trade & Shopper Marketing Specialist you will support the Trade & Shopper Marketing dept. in harmonizing Marketing and Sales strategies in order to obtain the best layout of our products in the point of sales, the proper stock and to enable the best experience for our shoppers.

Main Responsibilities:

The Trade & Shopper Marketing dept. consists of several teams that contribute to its overall mission and goals. By joining Ferrero, you will have the chance to contribute to:

Category Activation Management:

Defines with the Marketing dept. the category budget (volumes and promo investments) related to the Modern Channel
Creates and carries out sell-in and sell-out strategies
Implements the category activation plans
Supports the sales plans’ preparation
Monitors performance.

Shopper Marketing Management:

Builds in-depth knowledge of shoppers’ drivers and purchasing barriers through the “path to purchase” (pre-tail, tail, post-tail)
Analyses shopper insights to create category business development opportunities
Defines guidelines for all the Retail Mix elements
Develops projects on shopping experience innovation.

Revenue Management:

Analyses clients’ trends and pinpoints opportunity areas
Supports the Marketing dept. in defining pricing strategies
Coordinates the turnover planning tools, the promo turnover and client-specific investments
Analyses key-quality indicators, developing methods aimed at evaluating the interrelation between quality and turnover.

Customer Marketing:

Analyses the category potential for customers and Ferrero, evaluating growth opportunities
Proposes the customer-related development strategy
Develops tools and actions in order to strengthen the relationship with customers and consumers
Guides during the strategic planning phases of the Modern Channel.

Who we are looking for:

Master's Degree in Economics/Engineering
1-3 years of experience in Marketing or Trade & Shopper Marketing depts
Experience in the FMCG market would be a plus
Understanding of different markets and cultures
Strong analytical skills
Fluency in English
Good skills in MS-Office applications (Power Point, Word)
Advanced proficiency in Excel (i.e. pivot table, v-look up)

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID

66423

Job function

Marketing

Country

Italy

City

Alba

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