Position Title

Reports To

Position Summary

Key Responsibilities

• Develop and implement the overarching brand corporate identity, including brand portfolio, assets and products, for MAG Group and all its subsidiaries.
• Own the brand architecture and upkeep of brand value proposition and brand story, ensuring full adherence to the Brand Corporate Identity Guidelines.
• Develop, refine and refresh brand identity and elements to clearly articulate brand differentiation and build a highly recognised brand image across the globe to cover all Point-of-Sale (POS).
• Build a center of excellence for the creation and production of high quality assets, setting standards for creative/ visuals and other quality controls.
• Coordinating all aspects of brand-related matters from conceptualisation to production to distribution to ensure that it is aligned to the brand vision targeting the correct audience.
• Collaborate and manage relationships with other subsidiaries and departments, ensuring brand identity is maintained.
• Develop brand activities, products and campaigns that will alleviate the brand equity and reputation and drive positive brand PR.
• Constantly be updated with market research results to maintain brand equity in the market, in view of competitors’ brand position and to remain constant Top-Of-Mind amongst target audience.
• Lead, guide and inspire team members, and colleagues within the Group on the brand vision and aspirations

Qualification & Experience

• Degree in Creative/ Design or equivalent
• Min of 8 years in Creative and/or brand and marketing strategy

Area of Experience

• Art Direction
• End-to-end creative and design work for visuals and AV production from conceptualization, visualization, key visuals, to final production
• Comprehensive Brand Corporate Identity development and maintenance
• Multiple stakeholder management
• Program and events management and execution.
• Inspirational leadership

Personality Traits

• Great art direction
• Keen eye for details
• Resourceful, curious and creative
• Versatile, flexible and agile
• Effective problem solving skills
• Collaborative, proactive and innovative
• Self-initiated and self-driven
• Customer-oriented