TITLE Specialist, Content
DEPARTMENT Content
DIVISION NP Digital Mexico
LOCATION Remote – Mexico
ABOUT OUR COMPANY
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
NP Digital Mexico is seeking a skilled, professional, and detail-oriented Content Specialist to join our content team for ongoing writing needs in various industries. The ideal candidate has knowledge/experience writing and editing website copy with an understanding of search engine optimization (SEO) best practices. Our ideal writer has the capacity to write educational, often technical, research - backed copy in an informative, clear, accessible way to help readers understand complex information.
In this role, you will be expected to brainstorm, research, create, and transform ideas into the following types of deliverables:

• Blogs
• Product descriptions
• FAQ pages
• Landing pages
• Infographics
• Sales copy

This team member should have a well-rounded understanding of multiple digital marketing techniques, the ability to clearly communicate and collaborate, effective time management skills, and the ability to self-edit all work.
To be considered, candidates must currently reside and be eligible to work in Mexico.
ABOUT THE RESPONSIBILITIES
Reporting to the Sr Content Specialist, the Content Specialist will work closely with the content team to help bring a client’s digital marketing strategy to life with the written word. Responsibilities include but are not limited to:

• Own content creation and editing for our clients across website and blog copy, with ability to apply SEO-best practices. Tasks may include writing core pages (website copy), landing pages, and larger content pieces deemed important to the client’s business.
• Collaborate with SEO Managers on numerous accounts, attending regular meetings with clients and internal teams to fully understand a client’s copy needs, assist with maintaining client content briefs, and to establish strong relationship with client/point-of-contact.
• Conduct research on current and prospective markets and competitors in order to create well-written and well-researched copy.
• Research the technical properties of clients’ products and services to determine what makes products appealing to consumers in order to develop unique, new concepts.
• Ensure that deliverables meet or exceed all deadlines.
• Assist with creating comprehensive, informative content briefs to help writers create copy that aligns with client tone, voice, style points, and goals.
• Revise, edit, and proofread content for spelling and grammar errors, tone and voice, and client’s preferred style.
• Communicate with management, Client Services, and other internal teams on key project metrics, timelines, and campaign goals.
• Daily use of project management tools, reporting, analytics, and trend tools.

ABOUT YOU

• At least 2 years of writing/editing experience in Spanish and English, with an established SEO/writing portfolio.
• In-house or freelance content writing experience for clients within a digital marketing agency highly preferred.
• Bachelor’s degree in journalism, communication or similar specialty preferred.
• Assist with content brainstorming for a wide variety of B2B & B2C clients.
• Support digital marketing client onboarding, campaign setup, and research.
• Proficient in using various writing styles and guidelines, including Associated Press (AP) and AMA Manual of Style, and familiarity with using brand style guides.
• Extensive knowledge and experience using Microsoft Word, including track changes.
• Proficient in using Microsoft Excel.
• Ability to receive feedback from multiple internal teams and client point-of-contact.
• Overall knowledge and experience of major digital marketing strategies.
• Outstanding verbal and written communication skills.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities and complete assignments within deadline.
• A passion for writing.
• Personal qualities of integrity, credibility, and commitment to the mission of NP Digital.

ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.