Job Title: Director, Demand Generation
Department: Marketing
Reporting to: CMO
Location: Leeuwarden , Netherlands (hybrid)
We are Datamaran: a fast-paced, energetic and high-growth technology company.
Datamaran is the only software analytics platform in the world that identifies and monitors external risks, including ESG. Trusted by blue-chip companies and top tier partners, it brings a data-driven business process for external risk and materiality analysis. In house - at any time. At Datamaran our mission is to positively impact the world by helping corporations to have a robust sustainability strategy with our Saa S platform. Literally, the software helps our clients to make the world a better place with ESG strategy decision-making! Now, we need you to help to accelerate this transformation.
We recognise that people of different backgrounds widen our perspective, so we’re committed to diversity, equality and inclusion in everything we do. Datamaran is proud to be an equal opportunity employer as such all applications received will be considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
Our eclectic team of talented individuals represent over 25 nationalities, with 50% of our leaders being female. Datamaran is a fully digital and distributed company, already with over 100 members of staff working across the globe, with offices in London, Valencia, New York and now Leeuwarden in the Netherlands.
Such a mix makes Datamaran a unique, collaborative and ambitious workplace.

Position Overview:
As the Director of Brand and Communications, you will be responsible for shaping and executing a comprehensive brand and communications strategy that enhances our market position as category leader in Smart ESG, deepens customer engagement, and strengthens our reputation as an industry leader. This senior role will oversee all brand positioning, corporate communications, public relations, and executive communications efforts, ensuring cohesive and impactful storytelling across all channels.

Key Responsibilities:

• Brand Strategy: Develop and lead a compelling brand vision and strategy that supports our business goals, ensuring consistent messaging and alignment across all touch-points. Define the brand voice, tone, and visual identity in partnership with creative teams
• Communications Leadership: Oversee corporate communications, including internal and external messaging, public relations, crisis communications, and media relations. Ensure messaging is clear, consistent, and aligned with our brand narrative
• Public Relations: Build and nurture relationships with key media outlets, industry analysts, and influencers to increase our visibility and thought leadership. Lead the strategy for press releases, product announcements, and media outreach
• Executive Communications: Partner with C-level executives to craft impactful messaging for public speaking engagements, investor relations, and internal communications. Position the leadership team as thought leaders in the industry
• Content Factory and Storytelling: Develop and execute a content “factory” that brings our brand story to life through compelling narratives, case studies, thought leadership, and customer success stories. Collaborate closely with the Market Development Team, other marketing teams to ensure a unified brand message
• Crisis Management: Lead the development of a crisis communication plan and serve as the primary spokesperson during high-stakes situations, protecting and enhancing the company’s reputation
• Team Leadership: Build, lead, and inspire a team of brand, communications, and PR professionals. Foster a culture of creativity, accountability, and innovation within the team
• Internal Communications: Collaborate with People and leadership to drive internal communication strategies that engage and align employees with the company’s mission, vision, and values
• Market Research and Trends: Stay informed about industry trends, competitor strategies, and audience insights to ensure our brand remains relevant and differentiated. Use data to guide decision-making and optimize campaigns.
• Partnerships & Sponsorships: Lead efforts around strategic partnerships, sponsorships, and brand activations that enhance our brand visibility and credibility in key markets

Requirements

• Experience: Minimum of 10+ years of experience in brand strategy, corporate communications, or related fields, with a proven track record in B2B Saa S or technology-driven environments. At least 5 years in a leadership role
• Brand Expertise: Demonstrated success in building and growing a strong, recognizable brand in a competitive market. Deep understanding of brand architecture, positioning, and storytelling
• Demonstrated brand re-positioning in previous roles and having created value messaging on technically complex solutions.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to craft and convey complex ideas in a clear, concise, and compelling manner
• Leadership: Strong leadership and team management skills, with experience guiding cross-functional teams and influencing senior stakeholders
• Media Relations: Strong media network and experience driving impactful press coverage and media outreach efforts
• Strategic Thinking: Ability to think strategically and creatively to drive brand innovation and long-term growth, while also paying close attention to executional details
• Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field. Advanced degree or MBA preferred

Datamaran operates on a hybrid basis from our 4 hubs. Our Marketing team will grow from our developing office in Leeuwarden where we will require the new Marketing Director to attend and collaborate in-person at least 2 to 4 times per month, allowing for a commute from the Amsterdam area for example
Benefits
Some of Datamaran's Benefits available to our Netherlands-based Datamaraneers:

• Competitive Salary Package
• Flexible working hours to accommodate your family and personal needs
• 25 days of a paid vacation days + public holidays (pro-rata)
• Learning and professional development programs
• Pension plan (non-contributory)
• Healthcare contribution
• Gym programme
• Best IT equipment and software to support your work including Macbook
• Equal opportunity employer
  
• New benefits continue to be introduced as the Netherlands team grows

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Our Values:
Performance-driven
We have different backgrounds; we are from all around the world, and we have diverse expertise. What unites us is our focus on performing at our best, continuously learning and thriving as we face new challenges.
Collaborative
We are a close-knit team who support one another with the bigger vision in mind. We think two heads are better than one, and we consult with and support our colleagues to find the best solutions for our clients.
Committed
We are an ambitious company with a mission to put sustainability risk on the radar of every business – and we are passionate about using the latest technology and our creativity to achieve that.
Agile
Change is a constant, and we are ready to bend and flex to adapt to the external environment and jump on opportunities. Our vision is clear, but the path to get there may change; we are excited about every twist and turn.

*A kind note to recruiters: thank you for your potential interest but we are currently not looking to work with any external staffing agencies*