Netherlands Job Openings
Converse
Lead Paid Media and Digital Marketing Professional WE - Converse
Hilversum
FULL TIME
September 13, 2024
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
At Converse we believe that those independent enough not to follow will
move the world forward. We're a place to explore potential, break barriers
and push the edges. A company that's inspired by what came before us
but even more excited about what's coming next and somewhere YOU get
to write the next chapter of a 100+ year old story. We look for people who
can grow, think, dream and create. Our culture thrives by embracing
diversity and rewarding imagination with each person bringing their
authentic selves to a challenging and constantly evolving world to push
things forward.
Do you have an expertise in digital and paid media marketing, a radar for
how our digital worlds will evolve over the next 10 years, an analytical
mind mixed with a creative heart, a grounding in retail and a passion for
youth culture? Then the great news is that we have the perfect role for
you!
The Lead, Paid Media & Digital Marketing in Western Europe is a forward-
thinker with a deep understanding of the consumer, their lifestyle, how
they engage/shop online, and how Converse can best serve them.
They will combine consumer insights and data, leveraging the creative
process & a deep
understanding of digital consumer journeys to tell the right stories in the
right places at the right time to cut-through. Leading a team of Working
with a team specialised marketeers to deliver on Brand and Business
objectives.
We are looking for a highly motivated, strong communicator. Someone
who is curious and eager to innovate - to test, fail, learn, evolve & repeat.
A thought leader, digital evangelist, strategic thinker and a consumer
advocate.
WHAT YOU WILL WORK ON
You will champion and elevate the Converse Brand & Products in paid
Media Environments with a focus on digita l serving our direct consumers
and helping to fueling and grow our digital ecosystem. Drive cross-
functional connectivity across the organization teams , build full funnel
marketing plans and oversee day-to day operations to bring best-in-class
brand and commerce experiences to life for our consumer.
Depending on the evolving needs of the role, you may also be required to
develop an understanding of content creation strategies for platforms like
Tik Tok and Instagram, as well as the dynamics of influencer marketing.
KEY RESPONSIBILITIES:
- Lead Seasonal Planning: elevating Converse priorities the brand's
delivering value and revenue growth for Converse.com
- Drive: the regional digital and paid media marketing strategy in
journeys from concept map to execution and evaluation. Including Brand
awareness campaigns, seasonal product storytelling,
performance marketing and consumer acquisition/membership
- Collaborate: across the Converse Brand and Digital Direct team,
products and experiences to deliver against financial and operational
objectives. Collaboration across agencies and media platform partners.
Additionally, you will drive virtual teams consisting of country, Geo &
Global partners, influencing decisions upstream and downstream within
projects.
- Plan, Implement, Review & Optimise: Work with the IDM Director to plan
seasonal calendar approach, digital budget, and deliverables. Help set and
deliver on clear critical metrics, optimize in-season to ensure those
metrics are hit to drive both brand and business results as well as
consumer acquisition/growth (from NOW to NEXT).
- Set the future: leverage industry learnings and relationships to push the
through a creative and experimental digital agenda that inspires a digital
first organization. Make recommendations and be fully versed on
emerging platforms, features, and opportunities. Maintaining a thorough
understanding of trends in digital marketing, technology, sneaker culture,
fashion and e Commerce
WHO YOU WILL WORK WITH
You will be working closely with the Integrated Digital Marketing team, a
key arm of the Converse Western Europe Marketing team and will be
reporting into the Integrated Digital Marketing Director. You will have close
connections and work with the chosen Converse media agency.
Additionally, you will be an extended part of the European Digital Direct
team, working very closely with the Experience, CRM, Analytics &
Merchandising functions to ensure consistent, orchestrated & effective
consumer-journeys with converse.com elevated as the ultimate Converse
shopping destination.
You will also partner with Global Digital, Geo brand creative, Geo brand
management and Key City teams to build impactful paid media marketing
plans, ensure a consistent and pioneering brand voice cuts-through, and
we have consumer-right messaging across all areas of the funnel.
The role is based in Converse EHQ, Hilversum, The Netherlands.
WHO WE ARE LOOKING FOR
- Demonstrated success in managing paid media campaigns across
specific examples of campaigns and their results.
- Experience in executing end-to-end marketing campaigns, from initial
analysis. Showcase projects where you oversaw all stages including
planning, execution, and performance evaluation.
- Track record of project managing marketing initiatives from conception
Include examples of coordinating with diverse teams and external
partners.
- Tangible experience in optimizing campaign performance using data
interpretation. Describe instances of using insights to improve campaign
outcomes.
- Evidence of staying current with youth culture and digital trends.
initiatives that successfully engaged younger demographics.
- Experience in leading relationships with agencies and external suppliers.
- Demonstrated ability to maximize marketing impact within budget
examples of creative solutions that led to measurable results.
- Experience in managing full funnel marketing budgets. Highlight
strong ROI, regardless of budget size.
Application closing Date: 20-09-2024
Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.
Benefits
Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.
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