Make a difference as a Brand Lead – AMI.

Join the largest general insurance group in Aotearoa New Zealand and Australia.

AMI has been protecting Kiwis for over 90 years. Part of IAG New Zealand Limited (known as IAG), we're one of New Zealand's most trusted insurers, receiving the Reader's Digest Highly Commended Trusted Brand award for more than decade.

Mō te Tūranga | About the Role

Are you ready to make a significant impact and help shape the future of marketing at IAG? We are looking for a dynamic and innovative Lead, Brand Marketing to join our team and drive our mission to make the world a safer place. At IAG, we are customer-led and data-driven, committed to empowering the communities we serve to be safer, stronger, and more confident.

As the Lead, Brand Marketing, you will play a crucial role in delivering the marketing plan for key customer segments. You will manage key marketing activities, including BTL and ATL communications and campaigns, to build our Customer Value Propositions (CVPs) and achieve business outcomes for Hub Services.

In this role, you’ll craft and execute marketing plans for Hub Services, including AMI Motor Hub, AMI Home Hub, and AMI Roadside Rescue. You’ll drive customer awareness, acquisition, and retention by understanding their needs and creating compelling offers and campaigns. You’ll manage key initiatives, ensuring our brand stands out and resonates with customers. Additionally, you’ll monitor performance metrics, manage budgets, and collaborate with agency partners and stakeholders to maximise impact. You’ll oversee work that has been assigned to other team members when required. Your insights and leadership will be crucial in shaping our marketing strategy and achieving business goals.

Working across New Zealand, we are a friendly and diverse bunch of people and are looking for someone who fits in well and is keen to get stuck in. We are a team of dedicate and fun brand marketers and a positive team culture is really important to us.

This is a permanent full-time position with hybrid working conditions, available at any of our IAG offices across New Zealand, with a preference for those located in Auckland.

Ōu Pūkenga | About You

To be successful in this role you’ll bring with you the following skills and experience:

• Insightful and able to build a deep understanding of customers, competitors, and the market.
  

• Proven ability to influence thinking and behaviour through meaningful insights.
  

• Strong project management skills with a track record of successful project delivery.
  

• Commercial acumen with the ability to analyse metrics and provide actionable insights.
  

• Ability to enable supplier partners to deliver their best work through clear expectations and quality feedback.
  

• Collaborative and able to manage a broad range of stakeholders.
  

• Agile and adaptable to change.
  

• 8+ years of marketing experience.
  
  

If you are ready to take on a challenging and rewarding role that will allow you to showcase your marketing expertise, we would love to hear from you. Apply now and help us make a difference!

Applications close Tuesday, 5 November 2024 at 11:59pm.

Mō mātou| About us

At AMI you’re not just part of one brand, you’re part of a large purpose-led Trans-Tasman group called IAG, dedicated to making your world a safer place.

IAG is the largest general insurance group in Aotearoa New Zealand and Australia. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.


You’ll know our brands – AMI, NZI, State Insurance, NRMA Insurance, CGU, WFI and ROLLi N’ to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions and making insurance accessible.


We acknowledge Tāngata Whenua in Aotearoa and are committed to growing Māori prosperity and well-being in Aotearoa through He Rautaki Māori (IAG’s Māori Strategy).

We celebrate unique viewpoints shaped by life experiences, cultures and passions. We expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual.

We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter, including women in senior leadership, Indigenous empowerment and creating inclusive environments. We’re proud to be an accredited family-friendly workplace and are committed to being a safe and supportive space for all our employees. We do this because we’re ready for you.

All this shows up in what we offer:

• Boost your financial future with 4% Kiwi Saver employer contribution and life insurance as standard
  

• Up to 50% off personal insurance, including home and motor insurance
  

• Annual $500 wellbeing fund
  

• Flexibility through our My Flex program - supporting you to live life to the full
  

• Grow your skills and career development with the IAG Academy program
  
  

We’re ready for you. Apply today.

Learn more about who IAG is here.

Make sure to discuss all internal applications with your current manager before applying. Please note, your eligibility for release on secondment opportunities is dependent on approval from your current manager. Should your application proceed to reference check stage, your current manager will be contacted.