Specialization Description

• Commercial/Pricing Strategy
• Sales Channel Strategy (Alliance Partnerships, Franchising, E-Commerce, etc.)
• New Product Development The work includes:
• Identifying and developing optimal revenue models, sales/distribution channels, pricing, and new product development strategies
• Identifying and negotiating strategic partnerships including financial arrangements, customer sharing, and intellectual property rights
• Prioritizing and tracking investments across new product development initiatives In some organizations may be responsible for project managing/integrating new business ideas and/or acquisitions.Specialization Match Note: Incumbents in positions accountable for mid-term strategy and planning in two or more of the following areas should be matched to this specialization:
• Commercial/Pricing Strategy & Planning
• Sales Channel Strategy & Planning
• New Product Development Strategy & Planning Incumbents focused on mid-term strategy for optimizing across all sales channels (omni-channel strategy) should also be matched to this specialization. Incumbents focused exclusively on e-commerce channel/online sales strategy should be matched to the E-Commerce Strategy & Planning specialization. Para-Professional incumbents assist in gathering market intelligence and assists with proposition/campaign development to garner new business.

Level Description