ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
Within Global Media & Streaming at BBC Studios the EMEA team operate BBC branded TV channels and digital streaming players as well as FAST channels across multiple territories. The EMEA team are responsible for operating core business as well as identifying opportunities for the BBC brand and content IP across various routes to markets. From TV channels in Hungary and Romania, to on demand players in Poland we support a truly global BBC operation.

THE ROLE

We are looking for a Research Manager to join our team in Warsaw as a regional expert and the key source of insights for specific markets within the EMEA Key Markets division. This role will report to the Senior Research Manager, EMEA in London and work closely with designated Regional Commercial, Programming and Marketing teams. The role will be a primary source of consumer insight and audience performance measurement for priority regional businesses across channels and streaming, content sales, and business development.

Day to Day

• Working closely with key stakeholders to capture their performance reporting and audience/ consumer research requirements, and advise on how the Research function can support them within the parameters of existing resources.
• Business partnering with regional commercial and product teams. Design, generate and embed both strategic (long term, planned) and tactical (short term, reactive) insights.
• Supporting key growth initiatives with robust audience insights by helping the business grow revenue streams through designing and implementing research and conducting robust audience performance modelling.
• Supporting key product optimization (i.e. support Programming, VOD and Marketing teams) through working with a centralized reporting function, embedding the outputs with local teams and conducting robust viewing analysis when required.
• Be a trusted insights expert to the regional teams: staying up to date with content genre/ programming trends and key changes which would impact audience performance in the market in specific regions.
• Commission and undertake strategic, operational and tactical research and analysis, managing the relationships with key data providers and the research budget associated with specific local markets, making sure that investments meets criteria for prioritization and deliver within budget as well as have clear commercial objectives.
  

WHAT DOES IT TAKE?

Key Criteria

• Experience in market research, ideally within a media related industry
• Proven track record in successful project management of significant scale, including approaches with both quantitative and qualitative research methodologies, with an ability to devise new ways of better exploiting research data.
• Proven experience of establishing your role as a business partner to stakeholders at all levels i.e. able to proactively scope requirements, offer solutions and convey difficult messages in a constructive way.
• Strong analytical approach and the ability to critically evaluate ideas and information, select relevant data, analytical frameworks, research methodologies identify key trends, issues and solutions.
• Excellent numeric skills and a high level of comfort manipulating detailed and complex quantitative data.
• Strong understanding and proficiency in using Microsoft Office, analytics tools and ability to manipulate large data files to extract meaningful analyses for strategic and sales presentation needs.
• Experience of building and/or managing performance reporting dashboards and visualization tools to help drive innovation and inform brand and product strategy in key markets
• Excellent communications skills, and able to synethsise complex performance stories into actionable insights for non-research literate audiences.
• High proficiency of English, and proficiency in Polish is desirable.
• Experience with more than one rating analysis and reporting systems essential e.g. Arianna, Tech Edge, Google analytics, Meta analytics, You Tube analytics, Piano analytics etc.

Desirable

• A thorough understanding of appropriate industry or market intelligence data sources like Ampere/ Omdia or non-linear audience measurement like You Gov Stream, Plum etc.
• Experience setting up and/or understanding the capabilities of working with data visualisation tools such as Tableau and Power BI is desirable.
• Experience of working within international, matrixed business structures would be an advantage
• A strong professional network in market research including agencies, industry bodies, peers in CEE would be a bonus.
  

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.
We are proud to share that we are a Level 2 Disability Confident Employer and we strongly encourage applications from disabled people . If you meet the minimum criteria for this role and declare that you are disabled, we will ensure to advance you to the next stage (minimum criteria above).
If you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS

• Flexible 40 hour working week for work-life balance (possibility to work up to 2 days per week from home and up to 20 days per year from outside Poland)
• 26 days holiday (plus an additional day in December – the ‘BBC Corporation Day’)
• Private health care and discounted gym (Multisport)
• Company pension plan
• Development opportunities: access to courses and webinars, opportunity to experience different areas of the organisation
• Location: on the verge of Old Town and the modern city; bike racks and a shower on site
• An open and inclusive environment: everyone is welcome! We value diversity and treat each other with kindness and respect.
  

PACKAGE DESCRIPTION

This role is located in Poland
Job Reference: 17240
Band: D
Working in the office 3 days a week minimum
Salary: 154,500 to 193,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk