• Develop and implement a comprehensive digital marketing strategy aligned with CRI Group’s overall business objectives, focusing on driving lead generation, brand awareness, and customer engagement.
• Develop and tailor digital marketing strategies that align with the local market's needs and cultural context, focusing on Saudi Arabia and the Middle East.
• Conduct in-depth research on industry trends, target audiences, and competitors to refine marketing approaches. Conduct in-depth research on local competitors, audience behaviour, and industry trends specific to the region to enhance CRI Group's brand positioning and lead generation efforts.
• Tailor content to address specific client segments' needs and pain points, particularly in background screening and third-party risk management. Could you collaborate with local teams to make sure that all digital content, campaigns, and communications are culturally relevant and appropriate for the Saudi market?
• Leverage an understanding of Arabic or work closely with Arabic-speaking team members or external consultants to ensure digital content's accuracy and cultural alignment.
• Manage and optimise digital content strategies, including SEO, SEM, content marketing, and social media.

• Work with CRI Group’s global and regional teams to localise global campaigns, ensuring they are adapted in tone, language, and target audience preferences for the Saudi Arabian market.
• Coordinate with regional sales and operations teams to align marketing strategies with business goals, focusing on generating leads that convert into tangible business opportunities.
• Plan and execute digital marketing campaigns across multiple channels, including social media (Linked In, Twitter, etc.), email marketing, content marketing, and paid advertising.
• Create detailed campaign planners for each platform with clear objectives, budget allocation, and estimated ROI.
• Collaborate with global and regional teams to ensure consistent messaging and localised campaigns based on market needs.
• Stay updated with the latest digital marketing trends, tools, and best practices, especially those specific to Saudi Arabia and the Middle East region.
• Participate in professional development programs or training initiatives to continuously enhance digital marketing knowledge, especially in niche areas like background screening, due diligence, and third-party risk management.

• Proficiency in Google Search Console, Moz, Ahrefs, and SEMrush for optimising CRI Group’s content and improving the search rankings for key services like Employ Smart™️ and 3PRM™️.
• Develop and execute an SEO strategy to enhance the online visibility of CRI Group’s specialised services.
• Create and manage content calendars, producing high-quality, targeted content such as blogs, white papers, and case studies.
• Optimise existing content to improve organic rankings and drive traffic through targeted keywords.
• Experience with Linked In Ads, Twitter Ads, and other social platforms relevant to the Saudi Arabian market, including understanding how to manage localised social media strategies.
• Competence in using social media management tools like Hootsuite or Buffer to schedule, monitor, and optimise social media campaigns.

• Monitor and measure the effectiveness of digital campaigns using tools such as Google Analytics, social media analytics, and SEO tools.
• Create performance reports and dashboards, tracking key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and campaign ROI.
• Continuously improve digital marketing campaigns based on data-driven insights and market trends.

• Develop an integrated cross-channel marketing plan to ensure a consistent brand message across all digital platforms.
• Coordinate closely with CRI Group’s business units and other marketing functions to align digital strategies with business goals.

• Manage paid digital advertising campaigns, including Google Ads, Linked In Ads, and other relevant platforms.
• Allocate budgets effectively to ensure maximum ROI and minimise ad spend wastage.
• Continuously optimise ad campaigns, adjusting bidding strategies, targeting options, and creative assets to improve performance.

• Work closely with the regional and global teams to develop marketing collateral, support sales initiatives, and deliver consistent and effective campaigns.
• I want you to please maintain relationships with external digital marketing vendors and consultants when necessary.

• Bachelor's degree in marketing, Communications, or related field (Master’s degree preferred).
• 3-5 years of experience in digital marketing, preferably in B2B industries.
• Expertise using digital marketing tools, including Google Ads, SEO tools (Moz, Ahrefs), Google Analytics, and social media platforms.
• Strong understanding of content marketing, SEO, SEM, and lead generation strategies.
• Demonstrable experience in developing and executing successful paid campaigns (PPC, display, social).
• Proficiency in managing cross-channel marketing initiatives and experience with multi-region campaigns.
• Strong analytical skills and the ability to translate data insights into actionable strategies.
• Excellent written and verbal communication skills.

• Highly motivated, self-driven, and results oriented.
• Detail-oriented with strong organizational and time management skills.
• Ability to work collaboratively with internal teams and external partners.
• Creative thinker who can devise unique solutions for digital marketing challenges.

• Competitive salary based on experience.
• Health insurance and other employee benefits.
• Opportunities for career growth and advancement within CRI Group.
• Dynamic and collaborative work environment.