JOB SUMMARY

• Manages the forward planning with agile execution of marketing initiatives to drive audience awareness and engagement across all Luxury Brands, markets, and multi-channels in APEC
• Orchestrate brand creatives connected with insightful thought leadership, systematic frameworks, as well as unparalleled storytelling for brands at the right time, right audience, right market, right channel
• Lead and collaborate for effective marketing and transparency of efforts across continent to drive brand awareness, preference, market share and topline performance
• Interface with the loyalty marketing team to drive for association our Brands with affiliation to Marriott Bonvoy loyalty program
• Partners with respective cross functions including Global, regional, area, property teams as well agencies to localize the expression of our brands
• Promote connectivity of full funnel efforts, not limited to digital, social, PR, advertising, communications, publications etc. in the respective markets of APEC
• Manages assignments with efficient and effective plans seamlessly to ensure brands’ presence both online and offline to target consumers
• Instill a culture of hypothesis testing, measurement and insight driven approach as well as business case justifications
• Lead and collaborate on the execution of destination marketing programs for APEC with a focus on leisure travel
• Brand asset management consistently updated into Marriott eco-system and communicate on access to rest of organization
• Represent as the subject matter for designated marketing initiatives to support the APEC Luxury Brand team

SCOPE

• Planning and execution of marketing initiatives and programs that supports the Luxury Brands in the continent.
• Destination marketing, focusing on leisure travel, partnering with Area teams to deliver desired results.

CANDIDATE PROFILE
Education, Experience & Requirements

• Twelve or more years of multi-brand marketing operations experience at scale for APEC market focus is required.
• Ensure consistent brand audience awareness, engagement, recognition and trust connected through Marriott as well as partner eco-systems
• University degree required.
• Agency experience is required.
• Marketing project planning experience is required.
• Hospitality or digital/social marketing experience is strongly preferred.
• Languages: Proficiency in English required; proficiency in other Asian languages strongly preferred.
• Experience briefing and managing the work related to agencies and vendors is required.
• Demonstrated ability to take complex projects and efforts from conception to successful execution.
• Demonstrated ability in creative content development and management is required.
• Acumen to solve problems quickly, think creatively, and satisfy speed-to-market requirements.
• Acumen to simultaneously manage multiple projects with critical path planning to budget.
• Team player and contribute to a positive as well as engaging culture.
• Knowledge and experience in working on Adobe platforms is desirable
• Knowledge of destination marketing and love for travel and lifestyle experiences.

CORE WORK ACTIVITIES
Brand Strategy & Planning

• Set, communicate and ensure smooth execution of vision and strategy for brand and destination marketing
• Work with internal and external partners on key brand messaging including new openings to promote in multi-channels.
• Understands clearly the brand strategy, positioning, voice, strategic pillars and competitive environment.
• Lead and collaborate with the work related to strategic Brand partnerships through criteria rating to deliver desired outcomes.

Brand Localization & Development

• Responsible for the effective pull-through of brand marketing programs or partnerships initiatives relevant for local markets in APEC
• Localizes global brand marketing messaging while ensuring alignment to APEC or country/market specific objectives.
• Ability to develop and manage multi-language creatives, copy and content

Operations & Culture

• Responsible to partner with Brand Leaders and Area Director of Marketing for regular brand marketing communication with the field and hotels
• Provides new hotel openings and/or conversions marketing support are communicated on brand
• Constantly monitors and shares industry and cross industry trends with suggested actions to achieve brand and continent objectives

Marketing & PR

• Responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
• Responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure an on-brand communication style.
• Partners with the APEC PR/Communications team and the area/field marketing teams to develop and execute buzz for the brands in APEC.

Integrated Marketing Planning and Execution

• Ensure consumer messaging is clear as well as compelling across omni-channels and multi-touchpoints
• Lead and collaborate the continent brand and destination marketing strategy
• Focused on key source markets, leisure destinations and KPIs planned in advance
• Develop presentations and accurate reporting to ensure stakeholders are well informed with brand marketing updates and results.
• Engage agencies, as required, to deliver the creative design and execution process by budget and scope
• Develop and update specific initiative toolkits for multi-team and property use
• Responsible for ensuring outcomes of a project are aligned to the vision of the key stakeholders
• Review program critical path and performance in real time and modifies as needed

Partnerships

• Manages the brand partnerships planning and execution to ensure win-win synergy
• Partner with teams to ensure proper tracking, reporting, and communication of all programs

MANAGEMENT COMPETENCIES
Leadership

• Mentorship – Manage manager and coach senior managers with a growth mindset to ensue credibility, effectiveness, and efficiency of the team
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.