Company Description:
Playwrite is a pioneering edtech startup focused on transforming the way children learn English. By integrating state-of-the-art AI technology with creative teaching methods, we provide an interactive and personalized learning experience. Our mission is to cultivate a love for the English language and empower young learners to excel in writing and communication.
Job Description:
We are seeking an experienced and passionate Product Marketing Manager to join our team on a part-time basis. In this role, you will drive the strategy and execution of marketing initiatives that will introduce Playwrite's innovative AI-powered learning platform to parents, schools, and education communities. You will be responsible for positioning the product, crafting messaging, and driving campaigns that highlight the value of our platform in transforming children’s learning experience.
Key Responsibilities:

• Develop and execute a comprehensive go-to-market strategy for Playwrite’s AI-powered educational platform, targeting parents, educators, and schools.
• Create compelling product positioning, messaging, and value propositions that differentiate Playwrite in the edtech space.
• Plan and execute multi-channel marketing campaigns (email, social media, webinars, etc.) to drive platform awareness, user engagement, and customer acquisition.
• Conduct market research and competitor analysis to refine product positioning and identify market opportunities.
• Develop and maintain customer personas to guide product marketing strategies and content development.
• Monitor and analyse the performance of marketing initiatives, providing insights and recommendations to optimise future campaigns.
• Work closely with designers and content creators to develop engaging marketing assets, including product demos, case studies, and promotional materials.
• Build and nurture relationships with key stakeholders, including parents, teachers, education influencers, and potential partners.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent experience will be considered.
• A minimum of 3 years of experience in product marketing, preferably in the edtech, Saa S, or education sectors. Outstanding undergraduates with prior product marketing experience will also be considered
• Proven ability to create and implement go-to-market strategies and marketing campaigns that drive product adoption and customer growth.
• Strong communication and storytelling skills with the ability to translate technical product features into user-friendly benefits.
• Experience with digital marketing tools, including email marketing platforms, social media management, and analytics tools (Google Analytics, etc.).
• Ability to work both independently and collaboratively in a fast-paced, dynamic environment.
• Familiarity with AI technology, learning platforms, or children’s educational content is a plus.

What We Offer:

• A chance to be a part of an innovative startup transforming education with AI.
• A collaborative environment where your work will have a direct impact on the learning experience of children globally.
• Opportunities for professional growth in a fast-growing, cutting-edge industry.
• Flexible working hours and the option to work remotely.

Job Type: Part-time
Pay: $500.00 - $5,000.00 per month
Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Experience:

• UI design: 3 years (Preferred)

Work Location: Remote