Snaphunt Pte Ltd

Marketing Analyst

FULL TIME

November 4, 2024

Company
Snaphunt Pte Ltd
snaphunt.com
Designation
Marketing Analyst
Date Listed
04 Nov 2024
Job Type
Entry Level / Junior Executive
Full/Perm Free/Proj
Job Period
Immediate Start - Flexible End
Profession
Marketing / Public Relations
Industry
Insurance
Location Name
Singapore
Allowance / Remuneration
$1,250 - 1,650 monthly
Company Profile
Our client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Job Description
  • 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position: Secure a stable and consistent work schedule.
  • Similar Time Zone: Work seamlessly with a team in a compatible time zone.
  • Established Company: Join a nearly 20-year-old successful & growing organisation.
  • National Presence: Be part of a national Australian company.
  • Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
  • Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
  • Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
  • Robust Data Infrastructure: Enjoy data infrastructure that ensures reliable and efficient access to high-quality data, enabling you to perform accurate and timely analyses.
  • Diverse Data Sources: Access to a wide range of data sources (e.g. customer data, financial data, operational data, market research) allows for comprehensive and multi-faceted analyses.
The Job
KEY RESPONSIBILITIES
  • Generate regular reports on key metrics, including sales growth, retention rates, campaign performance, and ROI.
  • Ensure the accuracy and completeness of marketing data by consolidating information from various sources.
  • Develop dashboards and visualisation tools to present marketing performance data in an accessible and actionable format.
  • Design and set up controlled experiments to test marketing hypotheses and strategies.
  • Analyse test results to identify insights, trends, and opportunities for optimisation.
  • Collaborate with cross-functional teams to implement learnings from tests and drive continuous improvement.
  • Establish and maintain a centralised repository for all marketing data and metrics.
  • Ensure data integrity and consistency across different systems and platforms.
  • Implement data governance best practices to maintain the reliability and accuracy of marketing metrics.
  • Segment member data to create personalised marketing communications and experiences.
  • Develop targeted messaging and content based on member preferences and behaviour.
  • Implement AI-driven recommendation engines to enhance cross-selling and upselling opportunities.
  • Conduct market research to identify industry trends, consumer preferences, and competitive landscape.
  • Analyse competitor strategies and marketing tactics to identify opportunities and threats.
  • Provide strategic recommendations based on market insights to drive competitive advantage.
  • Leverage artificial intelligence and machine learning algorithms to identify patterns and trends in marketing data.
  • Utilise AI-powered tools for predictive modelling and optimisation of marketing strategies.
  • Continuously explore new AI technologies and methodologies to enhance marketing analytics capabilities.
KEY PERFORMANCE INDICATORS
  • Metric Availability & Accuracy: Ensure that all metrics are consistently available and accurate, with minimal discrepancies or errors.
  • Number & Timeliness of Test Readouts: Conduct a specified number of marketing tests within designated timeframes and provide timely readouts of test results for decision-making.
  • Data Integrity & Governance: Maintain high standards of data integrity and governance to ensure the reliability and consistency of marketing data.
  • Impact on Strategic Decision-making: Measure the impact of marketing analytics insights on strategic decision-making processes and business outcomes.
  • Continuous Improvement: Demonstrate a commitment to continuous improvement by implementing learnings from test results and optimising marketing strategies accordingly.
Ideal Candidate
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
  • Has a passion for excelling in all they do, and this is evidenced in references provided in your application
  • Has extensive experience and evidence of achieving exceptional results in Data Analytics
  • Can be analytical, strategic, and creative when the role requires it
  • Has perfect spoken & written English to be able to effectively liaise with stakeholders in the region.
  • Has the highest integrity
Ref: AVJC4ZF336
Application Instructions
Apply this role at https://snaphunt.com/jobs/AVJC4ZF336

Agent Note This position is posted on behalf of a client by a third party agent.
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