Oishi Manufacturing Pte Ltd, established in 2003, is a prominent manufacturer and wholesale supplier of frozen desserts in Singapore. Specializing in halal-certified ice creams, gelato, and sorbets, the company serves a diverse range of clients including hotels, restaurants, cafes, fast food chains, and distributors.
Oishi operates from a 18,000 sq. ft. facility, offering both its own brands—like Artisert Z—and customized OEM services. Their product range extends beyond frozen treats, including soft-serve pre-mixes, waffle and pancake premixes, frozen lava cakes, and equipment like soft-serve machines. The company is known for its commitment to high quality and halal compliance, holding certifications like FSSC 22000 and BRCGS.
Oishi caters to both local and international markets, priding itself on reliable delivery services and competitive pricing. This has solidified its reputation as a preferred business partner within the food industry.
Job Summary
The Marketing Assistant supports the marketing manager in executing marketing campaigns, managing day-to-day activities, and ensuring smooth operations within the marketing department. This role involves a mix of administrative, creative, and analytical tasks aimed at enhancing brand visibility and contributing to the overall marketing strategy.

Key Responsibilities

Campaign Execution Support

• Assist in the development and execution of marketing campaigns across digital and traditional channels.
• Coordinate with internal teams and external partners to ensure timely and effective campaign delivery.
• Track and analyze the performance of marketing campaigns, assisting in adjustments as needed.

Content Creation and Management

• Support the creation of marketing materials, including social media posts, email newsletters, blog content, and promotional materials.
• Maintain and update the company website and social media platforms.
• Ensure all content adheres to brand guidelines and is optimized for target audiences.

Administrative Support

• Assist with marketing-related administrative tasks such as scheduling meetings, preparing reports, and managing marketing calendars.
• Organize and coordinate events, trade shows, or webinars.
• Maintain databases and manage customer or lead information for follow-up campaigns.

Market Research

• Conduct market research to identify trends, opportunities, and competitive activity.
• Compile and analyze data to provide insights on customer preferences and industry trends.

Brand Support

• Help ensure brand consistency across all channels, from marketing materials to social media posts.
• Assist in updating promotional content and monitoring brand presence across digital platforms.

Collaboration and Communication

• Work closely with the sales and product teams to align marketing efforts with business objectives.
• Assist in coordinating communication with external vendors, media, and advertising agencies.

Key Skills and Competencies

• Strong organizational and time management skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Familiarity with digital marketing tools (e.g., Google Analytics, email marketing platforms, social media scheduling tools).
• Creative thinking with attention to detail.
• Ability to manage multiple tasks and meet deadlines.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 1-2 years of experience in a marketing or administrative role (internships included).
• Familiarity with Microsoft Office Suite and Google Workspace.
• Basic knowledge of social media platforms, SEO, and digital marketing principles is a plus.