Singapore Job Openings

XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD.

Marketing Manager (F&B)

Singapore

FULL TIME

October 14, 2024

Job Summary
The Marketing Manager will oversee the marketing aspects in the Singapore market. He/She will report to the General Manager of Singapore and matrix reporting to the COO/marketing teams in China.


Job Scope
  • Spearhead and actualise corporate marketing and branding strategies locally
  • Conceptualise, strategize, lead and implement branding campaigns and promotions, new products/menus launch, and media and consumer engagement plans
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
    • Conduct outlet briefings for major marketing campaigns


Job Requirements
  • Diploma and above in Marketing, Business Administration or equivalent
  • 8 to 10 years’ relevant working experiences preferably in F&B industry
  • In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
  • Familiar with international and China F&B branding, and its marketing/PR strategies
  • Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
  • Strong written and oral communications skills
  • Resilience in meeting tight deadlines and concurrently handling different marketing campaigns
    • Ability to work with cross-cultural teams and groups internationally


Job Benefits
  • Performance/Salary Review
  • Overseas exposure
  • Statutory leave and claim entitlement
  • Career development
  • Internal and external training
  • Staff discount
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