Singapore Job Openings

Vipshop

Performance Marketing Specialist

Rochor

FULL TIME

October 9, 2024

Responsibilities:
  • Develop and execute performance marketing strategies.
  • Manage budgets and campaigns across all digital channels to drive app downloads, strong ROI and efficient CAC.
  • Plan and ensure successful execution and optimization for key traffic KPIs on paid, organic and own media channels.
  • Identifying and testing new channels to consistently meet or exceed established KPIs.
  • Conduct market and keyword research, competitive analysis and A/B testing to enhance campaign effectiveness.
  • Analyze performance data to identify trends, insights and areas of improvement.
  • Provide regular performance reports to Management.
  • Work closely with the Marketing and Creative teams to develop compelling creatives and messaging.
  • Stay updated on the latest digital marketing trends, technologies and best practices.
Requirements:
  • Bachelor’s Degree in Marketing, Business Administration or related field.
  • Minimum 2 years of experience in performance marketing (experience in e-commerce sector will have an added advantage).
  • Experience in campaigns and channel analysis and reporting.
  • Proficient in Google Ads, Facebook Ads and analytics tools.
  • Good understanding of SEO, SEM, PPC and other digital marketing strategies.
  • Good analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.
  • Good communication skills and ability to work cross-functionally.
  • Ability to adapt in a fast-paced work environment.
  • Proficient in Chinese in order to communicate with Chinese-speaking counterparts in HQ.
Job Types: Full-time, Permanent
Pay: $3,000.00 - $4,500.00 per month
Schedule:
  • Monday to Friday
Work Location: Hybrid remote in Singapore 188647
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