Singapore Job Openings
FairPrice
Platform Analytics and Insights Senior Specialist
FULL TIME
October 18, 2024
COMPANY DESCRIPTION
As Singapore's leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees.
At NTUC Fair Price, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important.
If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further.
Grow your career with us today and make a difference.
.
DESIGNATION : Platform Analytics and Insights Senior Specialist
RESPONSIBILITIES
Platform Performance & Insights (Senior Specialist)
About The Team
The Platform Performance and Insights team is responsible for generating actionable insights from user-behavior & app/digital interaction data across all digital/omni channel touchpoints to support Fair Price Omnichannel Co E and enabling data-driven business decisions.
Platform Performance and Insights team leverages data from multiple sources (Amplitude, Google Analytics, Contentsquare, CDP, Big Query) to drive in-depth analysis and insights on key topics like user friction points on app-journeys, user engagement drivers, omnichannel/omni-vertical behavioral journeys, app-engagement, screen/platform performance all of which are critical to enhance user/DCC engagement and drive growth & user satisfaction.
About the Role
QUALIFICATIONS
Qualifications
OTHER INFORMATION
Working Location: Fairprice Hub (Joo Koon)
As Singapore's leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees.
At NTUC Fair Price, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important.
If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further.
Grow your career with us today and make a difference.
.
DESIGNATION : Platform Analytics and Insights Senior Specialist
RESPONSIBILITIES
Platform Performance & Insights (Senior Specialist)
About The Team
The Platform Performance and Insights team is responsible for generating actionable insights from user-behavior & app/digital interaction data across all digital/omni channel touchpoints to support Fair Price Omnichannel Co E and enabling data-driven business decisions.
Platform Performance and Insights team leverages data from multiple sources (Amplitude, Google Analytics, Contentsquare, CDP, Big Query) to drive in-depth analysis and insights on key topics like user friction points on app-journeys, user engagement drivers, omnichannel/omni-vertical behavioral journeys, app-engagement, screen/platform performance all of which are critical to enhance user/DCC engagement and drive growth & user satisfaction.
About the Role
- Gain in-depth understanding of behavioral and transactional data across various sources (Clickstream/GA, CDP/Product Analytics/Segmentation/Cohorts, Transactional data, Customer Data, CRM, A/B Testing data) & tools (Amplitude, Google Analytics, Segment, Bigquery, Data Studio, Contentsquare)
- Being the ‘data backbone' of Platform team - Spearhead all App/User analytics efforts - analyze user behavior across App/Web, product & feature interactions on the app, measure effectiveness of various properties (Banners, Widgets, Swimlanes), screens (Home Page, Search, Promo etc), business verticals and analyze user journeys/funnels on the platform
- Monitor key app performance metrics like Traffic, Conversion, GMV, DAU, Engaged Users, Funnel & Retention metrics across various key dimensions. Generate actionable insights & key opportunities from the same by analyzing key drivers, interpreting trends & proactively performing deep-dive analysis as required
- Support various teams across Omni Co E on a need-basis on various high-impact initiatives - drafting the right measurement framework, advising on right quantitative techniques & metrics to measure impact of key Product/Platform/Omni Channel initiatives
- As the ‘Power User' of all user/digital analytics tools, work closely with Data product teams to review, feedback and influence definition and tracking of core events (user actions) & properties.
- Be the ‘Champion' of user/digital analytics tools and metrics across the org. Educate, empower business users across the org, as needed, to evangelize the usage of user-behavior data through self-serve tools
QUALIFICATIONS
Qualifications
- 3-5 years of relevant work experience in digital analytics/product analytics/user insights roles
- Strong hands-on expertise in Google Analytics and digital/product analytics tools like Amplitude, Mix Panel, Heap, Pendo. Working knowledge of digital experience tools like Contentsquare/Full Story is a plus.
- Strong in custom querying, dashboarding and analysis (SQL, Google Big Query, reporting & dashboarding tools like Data Studio/Tableau)
- Experience working with & navigating through complex Event/Tag Plans, user journeys, omnichannel data, CDP & data teams is a big plus
- Quantitative discipline with strong business sense; ability to articulate complex analyses to a wide range of audiences and translating these to actionable business insights
- Efficient project and stakeholder management skills. Should have demonstrated the ability to work independently; partnering with mid-senior level executives to deliver business impact through data & actionable insights
OTHER INFORMATION
Working Location: Fairprice Hub (Joo Koon)
We regret to inform you that this job opportunity is no longer available as it has expired
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