Private Bank - Head of Marketing, Private Bank Emerging Markets - Director

Position Overview

The Head of Marketing for Private Bank Emerging Markets creates and executes the Marketing strategy for Asia-Pacific, Middle East & Africa and Latin America – to increase DB’s visibility, to acquire new clients and as such to support the growth of the region. The role-holder will work closely with key regional but also global stakeholders to plan marketing strategies in line with the business strategy and global content strategy, as well as managing its execution.

What we will offer you
A healthy, engaged and well-supported workforce are better equipped to do their best work and, more importantly, enjoy their lives inside and outside the workplace. That’s why we are committed to providing an environment with your development and wellbeing at its center. You can expect:

• Flexible benefits plan including virtual doctor consultation services
• Comprehensive leave benefits
• Gender Neutral Parental Leave
• Flexible working arrangements
• 25 days of annual paid leave, plus public holiday & Flexible Working Arrangement

Your key responsibilities

• Works closely with the Head of Private Bank Emerging Markets as well as the Global Head of Strategy, Marketing & Global Client Management for the Private Bank
• Develops and implements a targeted Marketing strategy for Private Bank Emerging Markets to support client acquisition and client interaction activities
• Actively identifies ideas to acquire new business and where to tap client potential in close cooperation with Client Advisors and Division Heads
• Ensures consistent implementation of brand guidelines and messages for all Marketing activities
• Drives marketing excellence in events execution, client engagement, content development, digital (incl. social media) and advertising
• Effectively manages external vendors and partnerships to ensure the delivery of quality of client engagement
• Supports global campaigns and events for regional roll-out
• Provides strategic and tactical counsel to key internal stakeholders
• Ensures adherence to policies related to internal legal, compliance and creative reviews and approvals for marketing campaigns
• Manages and maintains all aspects of the budget efficiently and transparently
• Manages a team based in Singapore and Hong Kong

Your skills and experience

• Bachelor’s degree
• At least 12 years’ of relevant marketing experience in Marketing
• Experience in the Wealth Management Private Banking industry
• Experience with large complex organisations; excellent stakeholder management capabilities
• Experience with Social Media, outstanding digital marketing/content creation and editing skills
• Strong knowledge in conceptualism, planning, and execution of marketing activities
• Excellent strategic skills, structured thinking
• Creative and out-of-the-box thinking
• Excellent communication skills as well as positive interaction with superiors and colleagues on all levels
• Positive and agile mindset, designated team player; ability to motivate colleagues and to act as a role model
• Open minded, excellent client and service focus, transparent communication
• Thriving in a fast paced, high pressure environment
• Travelling in the Emerging Markets region will be required

Role is required to be performed on-site at One Raffles Quay office. Relevant vaccination requirements may apply.

How we’ll support you

• Flexible working to assist you balance your personal priorities
• Coaching and support from experts in your team
• A culture of continuous learning to aid progression
• A range of flexible benefits that you can tailor to suit your needs
• Training and development to help you excel in your career

About us and our teams
Deutsche Bank is the leading German bank with strong European roots and a global network. Click here to see what we do.


Deutsche Bank & Diversity

Our values define the working environment we strive to create – diverse, supportive and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. Talk to us about flexible work arrangements and other initiatives we offer.
We promote good working relationships and encourage high standards of conduct and work performance. We welcome applications from talented people from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations and are committed to providing a working environment free from harassment, discrimination and retaliation.

Visit Inside Deutsche Bank to discover more about the culture of Deutsche Bank including Diversity, Equity & Inclusion, Leadership, Learning, Future of Work and more besides.