PURPOSE OF THE POSITION

• Define and implement the CRM product strategy and roadmap for APAC region.
• Ensure alignment of overall plans with program direction, developing and reinforcing the core positioning for key products within the CRM portfolio.

• Lead and organize key marketing campaigns, working in close collaboration with local teams to ensure regional alignment.
• Develop and execute systemic campaigns for both new and existing product portfolios, supporting brand growth across the APAC region.

• Identify strengths and weaknesses of BIOTRONIK products relative to competitors, anticipate competitive responses, and factor these into sales projections.
• Maintain constant awareness of market trends, customer needs, and competitive activity, gathering and analyzing market share data and competitive intelligence.

• Communicate product plans and strategies clearly with team members to ensure alignment and consensus on objectives and actions.
• Provide support to local teams for customer proposals and presentations, ensuring all materials effectively support product positioning.

• Develop tools and resources that enable sales channels and customers to evaluate product options, enhancing product visibility and competitiveness.
• Support the creation and execution of customer training programs, equipping teams with necessary skills and product knowledge.

• BS/BA degree in Engineering, Life-science, Marketing, Business Administration or Biology or another relevant, advanced degree.

• Minimum of 7 years of experience in the healthcare industry, with a focus on clinical, sales, or product marketing.
• Proven track record in Cardiac Rhythm Management, particularly in sales or marketing roles.

• Strong understanding of current trends within the medical device industry.
• Ability to analyze and identify potential opportunities for growth within the CRM segment.

• Excellent written and verbal communication skills in English.
• Proficiency in Mandarin is advantageous, facilitating engagement with key stakeholders across the APAC region.

• Demonstrated ability to effectively influence cross-functional teams and drive outcomes without formal authority.
• Experience working within a matrix organization is preferred, highlighting adaptability to complex organizational structures.

• Strong interpersonal skills, maturity, and good judgment, with the ability to communicate effectively across diverse regional teams.

• Skilled in rapid idea generation and viability assessment.
• Capable of championing innovative solutions and influencing shifts in strategic thinking.

• Willingness to travel extensively within the APAC region to engage with stakeholders, customers, and regional team.