Job Summary
As an integral part of the marketing discipline, Public Relations and Marketing Communications (PRMC) are strategic functions that encompass the actions we take to influence our external guests, internal guests, owners, company and community-at-large. Collateral, publicity, promotion, civic involvements and strategic media partnerships are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives.


This role is responsible for assisting the Director of Public Relations and Marketing Communications with driving public relations for the hotel as well as marketing collaterals and advertising. He or she will actively support corporate campaigns and efforts that enhance the company’s special promotions and packages, company philosophy/management-style perspectives, and profit building for the Guidance Team.


The activities and budget must be integrated into the hotel’s overall marketing plan and aligned to the primary revenue objectives of the hotel. While usually qualitative as opposed to quantitative, every Marketing Communications piece should strive to impact the hotel’s revenue objectives and be directed towards a specific goal. The communications of The Ritz-Carlton philosophy and gold standards must be paramount in all activities and showcase the strength of our brand and enhance mystique. The candidate should have an understanding of this and assist with the implementation of such initiatives.


To guarantee success in this function, the ideal candidate must have an understanding and familiarity with operating departments; strong writing skills and speaking ability; ability to handle multiple priorities and projects effectively and be prompt and effective with execution of projects.


Core Responsibilities
Public Relations

• Build and develop relationships with the media and KOLs to generate A-list coverage through media FAM stays and hosted media tastings
• Handle room bookings/complimentary forms for media visits, dining and send out internal media advisories
• Handle incoming media requests and enquiries on a timely basis
• Prepare press kits for media FAMs, media tastings and press deliveries
• Assist with sending media invitations and collating RSVP for media tastings and special events/launches
• Draft and distribute press releases to media
• Pitch for media interview opportunities to secure high-quality coverage
• Facilitate media filming, interviews and photoshoots
• Daily media monitoring and clipping of all relevant print and online articles
• Prepare and compile monthly media coverage reports
• Update and maintain the media database
• Coordinate with PR agency in ensuring communications plan supports the Marketing and commercial objectives of F&B

Marketing Communications

• Ensure that all hotel promotions are in line with The Ritz-Carlton brand image and reflect the highest level of professionalism in content and presentation
• Assist in copywriting, development and print production of hotel marketing collaterals and ensure all hotel collaterals are in adherence to The Ritz-Carlton brand voice and in compliance with Brand Standards Audit (BSA)

Administrative

• Update Awards folder and keep track of Accolades
• Update and maintain online media rate kits
• Raise purchase requisitions and tracks all quotations and invoices
• Prepare monthly finance report, including checkbook accounting
• Assists with distribution of Marketing Collaterals and Magazines to various departments
• Files new digital and collateral assets and maintains the PRMC shared folder
• Regularly updates inventory levels of gifts/collaterals and update PRMC Noticeboard

Candidate Profile
Essential:
Experience and Skills

• A minimum 1 year of experience in travel, hospitality, luxury goods or PR agency preferred
• Possess existing relationships with local media or key opinion leaders
• Superior writing ability and presentation skills
• Proficiency in Microsoft Office – Word, Power Point and Excel
• Working knowledge of social media platforms
• Proficiency in photo and video editing software (Photoshop, Canva, Capcut) would be a bonus
• Knowledge of production methods in graphic arts, printing, film, radio and television would be a plus
• Represent the company in a positive and professional light; able to interact well with media, guests, management, suppliers and staff

Education or Certification

• University Degree in Public Relations, Marketing, Journalism or Mass Communications preferred

Desirable:

• Creative, organised and possess a keen eye for details
• Marketing knowledge; ability to drive promotions to support sales and marketing goals
• Superior organizational skills – can handle multiple tasks simultaneously while adhering to deadlines; having the focus and discipline to assure key performance objectives areas are achieved
• Diplomatic and good interpersonal skills to maintain open communication and good relationship with all departments, while maintaining focus on priority goals
• Performs well under pressure
• Initiative to create opportunities
• Flexibility to handle unforeseen situations
• Previous guest relations training

Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.

Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.

In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.