Singapore Job Openings
TalentTag Asia
SaaS Product Marketing Manager (B2B - Based in Singapore)
FULL TIME
October 21, 2024
Our client is a fast growing multi-national Fintech company, world-renowned fintech company, a world-leading internet open platform with strong presence in APAC that provides Great career exposure and development opportunity.
About the role:
Develop and execute marketing strategies to increase product awareness and adoption. Experienced B2B Saa S product marketer with demonstrable success in working with launching new products and driving GTM strategies.
You will need to have:
- Product messaging and positioning - Work with the Head of Products to develop product positioning, proposition and communication strategy that resonates with merchants and differentiates our product from its competitors in the targeted markets.
- Market, customer, and competitive analysis - Fully understand the buyer and personas, industry trends, and the other competitive products in the similar space
- Develop GTM strategies - Build the right go-to-market strategy and an acquisition plan to build awareness and increase adoption. Work with cross-functional teams to ensure the product free trials to purchase rates are as per goals defined. Experiment with various ideas concurrently and arrive at the best strategies that work for each product.
- Work with sales team to enable deal closures - Support the sales team to help close deals via the right content required.
- Collateral Development - Conceptualize and craft product related marketing and sales content for a variety of platforms. Work with content writers and designers to have the right kind and format of content created.
- Data Analytics - Work with data from different sources, identify insights to work on and then pursue the right strategies to ensure the numbers are in line with revenue goals.
- Ideation - Based on the feedback received, reviewed, ideate with the product team for new product features / new product ideas, wherever relevant.
- 3-5 years of experience with Saa S products
- Experience in developing marketing plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including acquisition plan, webinars, trade shows, social media, content marketing etc. Experience in driving an account based marketing approach would be a plus
- Data-driven approach, deep comfort with digital tools, and curiosity to experiment with tools and techniques
- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- The technical background is preferred.
Job Types: Full-time, Permanent
Pay: $10,000.00 - $15,000.00 per month
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