South Africa Job Openings

Generation Schools Pty Ltd

Marketing Lead

Cape Town

FULL TIME

September 10, 2024

At Generation Schools, our aim is to break the barriers which presently hinder quality education in South Africa. Naturally, we search for team members who wish to join us on this journey, as we continue to push the boundaries of education.
At Generation Schools, we help shape better prepared, better-equipped students for the ever-changing world of work using academic tools developed through freedom, choice and a love of learning. We push the boundary of education, granting students the opportunity to accelerate their educational journey.
We are seeking a Marketing Lead to join our innovative team and drive enrolment growth across our school group, consisting of seven campuses, located in the Western Cape as well as Gauteng. As the Marketing Lead, you will be responsible for developing and executing strategic marketing initiatives that reflect our unique approach to education and deliver measurable results.
Key Responsibilities:

Lead and manage the marketing team.
Collaborate with each head of the seven campuses and other key stakeholders to align marketing efforts with school goals and enrolment targets.
Develop and implement comprehensive marketing campaigns to increase student enrolment and enhance brand awareness.
Analyse market trends, campaign performance, and enrolment data to refine strategies and ensure a strong ROI.
Track and audit the conversion of leads to enrolments, ensuring sales targets are met.
Provide feedback on lead generation and conversion processes, ensuring continuous improvement.
Oversee all marketing channels (both digital and traditional), especially social media, website, email marketing, and community outreach.
Monitor social media accounts and manage communications for the campuses within the network.
Maintain and update relevant sections of the website in line with the overall communications strategy.
Ensure consistent and engaging brand messaging across all platforms.
Serve as the main point of contact for marketing-related enquiries, providing expert advice to school leadership teams.
Oversee and assist in managing individual campus marketing budgets.
Track and monitor marketing expenditures to ensure alignment with the budget.
Coordinate and support campus events (such as open days), ensuring they align with marketing plans and stay within budget.
Oversee campus events to ensure they meet Generation Schools’ standards and are effective in driving enrolment and brand visibility.
Maximise PR coverage and ensure promotional events at the campus are well-executed.
Compile post-event reports and provide feedback on success and improvements.
Ensure the implementation of the Generation Schools brand and the correct use of corporate identity (CI) across all schools.
Conduct brand audits and take appropriate actions to maintain consistent branding.
Act as a Brand Ambassador, ensuring that the Generation Schools image is upheld at all times.
Manage the “Social Media Champions” at each campus.

The requirements are, but are not limited to:

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in a marketing leadership role, preferably within the education sector.
Strong analytical skills with the ability to interpret data and develop actionable insights.
Excellent communication and leadership skills, with the ability to manage and inspire a diverse team.
A creative thinker with a passion for innovation and problem-solving.
Ability to work collaboratively with various stakeholders to achieve shared goals.

Why Join Us? At Generation Schools, you will be part of a forward-thinking team dedicated to redefining education.
Salary will be commensurate with experience and qualifications.
Please email your CV to careers@generationschools.co.za.
If you have not received a response within two weeks, we have filled the position. However, we would like to keep your CV on record.
We look forward to hearing from you!
Job Type: Full-time
Expected Start Date: 2024/10/01

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