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  Please note that only English CVs will be reviewed.

Responsibilities:

• Design, execute and report an integrated marketing and community engagement strategy, encompassing performance marketing, brand awareness, social media, and event planning;
• Build, manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement;
• Grow our active user base and increase awareness of the Binance brand through data-driven performance marketing, and competitive benchmarking Attract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth;
• Develop a vibrant online and offline communities, increasing engagement through moderating activities, content creation,fostering positive interactions, and assisting the Binance Angel Program;
• Organize and execute impactful online and offline events, such as meet-ups, hackathons, and workshops, tailored to the local market and user base;
• Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts.

Requirements:

• Bachelor degree or above, prefer major in marketing;
• Exposure to digital marketing planning and execution work experience, preferably in crypto exchanges/fin-tech/e Commerce/tech/gaming, B2C facing;
• Past marketing/growth roles at Spanish virtual asset exchange is strongly preferred;
• Must have a strong interest and knowledge in the crypto / blockchain / technology space;
• Data-driven and performance marketing mindset is a must;
• Proven experience in growing and managing a user base;
• Language skills: Spanish, and Advanced English;
• Ability to handle a fast-paced environment and many moving parts at once;
• Experience in community management and events is a plus.