Hybrid Havas Media Group Spain Global Media Lead is responsible for developing and deploying best practices for media experiences.
S/He is the most senior Media profile of the team, responsible of translating Strategies into Tactical Plans across all touchpoints to create impactful media experiences.
Drive Brand and Media incrementality.

• Lead & embody the Mx excellence.
• Champion Havas unique approach to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content
• Work closely with data and strategy communities as well as client leadership and specialists’ teams
• Build Media Guidelines for all Markets.
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integration from Mx brief to Mx measurement

• Create optimal Mx, defined as Connection x Context x Content
• Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Lead Global negotiations with Global partners.
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
• Create and present Mx Story to clients
• Create the Mx guidelines in liaise with relevant internal specialist teams
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization

• 8+ years professional experience in strategic planning.
• Understanding Global Accounts.
• Sport Style Category is a Plus.

• Bachelor’s or master’s degree in business, Marketing or Advertising
• Languages: English (Advanced) and Professional Spanish and French as a Plus.

• Understanding the business
• Experience in Brand Building, and effective communication
• Focusing on performance
• Building collaborative relationships
• Very Good Oral Communication
• Media and media planning
• Mx Champion (Connection, Context, Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Incrementality measurement
• Marketing Strategy

• Advertising technologies
• Operational performance management tools (e.g. Pilot, Magnitude)
• Planning tools (i.e. Polaris Suite)
• Office software

Permanent