Job ID: 255906
Date posted: 08/10/2024
Why we will love you

Because you have a great interest in the behaviours of the many people and the trends that influence them. You understand the power of Paid Digital channels and have an interest in digital landscape trends. All this, together with your mindset of being open to change – you are invited to shape business growth by creating a unique image for IKEA in the many people´s mind.

These are skills we are looking for:

• Ability to accelerate our roadmap for media buying.
• Stakeholder management as well as working with our agencies.
• Bespoke Project Management
• Analytical mindset
• Passion for Marketing Performance

To grow as a Paid Search & Programmatic Leader, this is the background we are looking for:

• Experience in working with Paid Search, Video and Display (Google Ads, DSPs, etc.)
• Experience with data analytics, performance evaluation and integration across ad tech tools.
• Experience with Digital Media platforms, Ad Tech & Analytics tools (E.g. Google Analytics)

A bonus for us would be your experience in a Marketing agency or international brand’s Marketing department. Of course, you know our IKEA brand, culture, values, and way of working.

A day in your life with us

As a Paid Search & Programmatic Leader, you will be contributing to the Integrated Media Center of Excellence with a focus on media investment for growth agenda, optimizing the use of performance focused digital media channels in an efficient and effective way. You will contribute to the deployment of media projects across our INGKA 30+markets to influence their strategies & share best practices and innovation.

In the majority of markets at Ingka we delegate media buying to our agencies. To be able to take the right decisions we need a strong understanding of our Media performance & strategy. As the Center of Excellence, our Global team can do this in many ways, but this might be things for you to focus on during your first year in this role:

• Perform Paid Search, Video and Display analytics across channels (Google tech stack, different DSPs, etc.) to support the Digital Media Leader in the development of media optimization strategies.
• Monitor & analyse our key projects withing Paid Search, Video and Display across channels performance data, to pinpoint improvement opportunities in markets.
• Contribute to Digital Channels projects by capturing and analysing data and metrics for continuous improvement and informed decision-making.
• Develop and share playbooks, success stories and learning content to enhance competence in Paid Search, Display and Video across markets.

This position is based in Malmö, Sweden and you will report to Dorothée Gardon, head of integrated media (Internal title at IKEA: Integrated Media Manager).

About this work area

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Apply now!

If you have questions regarding the recruitment process, please get in touch with Sofie Skarlöv at sofie.skarlov2@ingka.ikea.com.

We will review applications continiously, please submit your application in English, consisting of a CV and a short cover letter, through the recruitment system as we are unable to handle applications by e-mail. In this recruitment there is no relocation support provided by IKEA, hence we're looking for people already living in the mentioned location.

Looking forward to receiving your application!