Company Description
At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.
At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.
We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.
Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.
We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, San Disk® and WD® brands.
Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description
Channel Marketing Support

• Support the Company sales organization by implementing marketing programs & activities that will help achieve sales targets, volume, and market share as shall be communicated by Company.
• Assist with the execution and coordination of all approved channel marketing programs in Taiwan, across all Western Digital products, both B2C and B2B
• Create market pull for Western Digital products both in general and for specific products.
• Assist in planning & execution of bundles and joint marketing activities with other manufacturers to create value added programs.
• Manage creation and placement of channel advertising when needed.
• Keep current with market conditions and competitive environment.
• Complete special projects, reports, results, & analysis as needed during the term.
• Provide program measurement, trends and analyze ROI on all marketing events/activities.
• Manage other agencies and execute marketing programs and events/tradeshows.
• Ensure consistent Western Digital branding and messaging through the various touch-points
• Work with cross functional teams such as sales, product marketing, marcom, business operations, PR and Digital marketing as necessary
• Ensure all reports are submitted in timely manner

Merchandising Support
Catman
Make regular store visits accordingly to the agreed store list given by Western Digital

• Focus on product displays in the stores and ensuring they are consistent with WD and San Disk branding and presented neatly, visible and eye-catching
• Ensure all POSM are fully deployed to the stores
• Increase opportunities for cross-merchandising especially in mega stores, laptop resellers, tablets resellers, photo/camera resellers and smartphone resellers
• Ensure and record the whole range of WD and San Disk products sold in the stores including the SKU and retail price when possible
• Identify stores with potential incremental sales (e.g. only carry 1 sku and has opportunity to sell bigger range of products)
• Update and inform of any competitors program and activities in stores

Training and program/promotion updates
Ensure retailers owners, sales staff, promoters, customers are well informed on Western Digital product knowledge and to increase channel mindshare

• Visit and conduct regular training to all the stores staff (as needed/at least one training per store per month)
• Regularly inform and update resellers on latest marketing & sales programs/promotion
• Ad hoc product training for part time promoters to support events

Compilation and Reporting:
Ensure all merchandising activities and store front are documented on a weekly/monthly basis with the template/format advised by Company.

Qualifications
BASIC QUALIFICATIONS

• Bachelor’s degree in marketing or communications or 3+ years’ experience in marketing or related field.
• 3+ years of experience in brand or channel marketing, project management or merchandising.
• Proficient in Microsoft Office Suite.
• Strong project management skills managing both traditional and digital-based marketing tools.
• Ability to work with complex projects, collaborate with other departments, with attention to detail.

PREFERRED QUALIFICATIONS

• Background in both B2C and B2B (channel) marketing, a plus
• Experience with Project Management and Marketing Production
• Creative & Strategic mindset that works well in fast-paced cross-functional team environments.
• Strong data analytic skills using forecasting, competitive analysis, and sales data to develop effective marketing

Additional Information
Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.
Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at staffingsupport@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.