JOB SUMMARY


We are seeking an experienced Assistant Director of Sales to lead the leisure market segment, focusing on driving business, building client relationships, and achieving revenue goals through strategic sales initiatives. This role is responsible for developing and implementing targeted marketing strategies to increase Rev PAR and capture share-of-wallet across all departments of the resort. You work closely with all hotel teams to ensure all communications align with brand standards and strategic goals. This position requires collaboration with key department leaders to design and execute promotional programs that meet revenue objectives and maximize guest engagement.
Key Responsibilities:

• Develop and implement targeted sales strategies for the leisure market.
• Build and maintain strong relationships with key accounts and travel partners.
• Lead sales initiatives to maximize revenue, guest satisfaction, and market share.
• Collaborate with Marketing and Revenue teams to create impactful promotions.
• Analyze market trends to identify growth opportunities and adapt sales tactics.
• Support and mentor sales team members, fostering a high-performance culture..

CANDIDATE PROFILE


Education and Experience

• Bachelor’s degree in Business, Hotel Management, or related field preferred.
• 5+ years of hospitality sales experience with a focus on the UAE leisure market.
• Demonstrated experience working with leisure organizations within the UAE, preferably in a resort setting.
• Proven ability to meet and exceed revenue targets through effective negotiation and relationship management.
• Strong organizational and communication skills, with a results-oriented mindset.

CORE WORK ACTIVITIES


Developing and Implementing Marketing Strategies

• Liaises with key operators of each department to determine goals and marketing needs.

• Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.

• Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.

• Coordinates and implements Strategic Alliance partner marketing program elements.

Maximizing Revenue

• Develops, plans, and executes programs as necessary to achieve stated revenue goals.

• Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

• Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.

Managing and Conducting Human Resources Activities

• Interviews, selects and trains employees.

• Directs the work of employees.

• Sets and adjusts employees' rates of pay and hours of work.

• Handles employee complaints and executes disciplinary action as needed.

• Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.

• Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.