This position is responsible for developing and executing the entire digital marketing strategy to enhance brand awareness and generate leads for technology services and solutions in the global market. The candidate will work independently and collaborate directly with the Business Development department to ensure that marketing activities effectively support business goals.
Sun* Inc. keeps expanding its markets and business sectors after its initial public offering (IPO) in July 2020 and elevation to a premium listing on the Tokyo Stock Exchange in December 2022. Along with looking for firms to M&A in Vietnam and merging and acquiring a number of businesses in Japan, we also want to expand our software development and solution services company for the Global market starting in 2023.
With this goal in mind, we need to find a Digital Marketing Expert to work with Sun* to expand the Global client market aggressively, strengthening the development of Sun* Inc.
WHAT WE DO
(1) Developing and Managing Marketing Strategies:

• Establish marketing strategies aligned with the company’s strategic goals and business conditions, closely collaborating with the Business Development department.
• Analyze the market, identify target audiences, and track competitive trends while continuously updating Digital Marketing trends and new technologies to deliver innovative and relevant solutions.
• Refine marketing strategies based on market feedback and business performance.

(2) Developing and Implementing Marketing Strategies:

• Develop and execute content strategies, optimize SEO and keywords to enhance organic reach and attract potential customers.
• Manage digital marketing channels (Google Ads, Social Media, Linked In) and paid advertising, monitor, and optimize performance metrics (KPIs).
• Utilize marketing automation and CRM tools to nurture potential customers, automate campaigns, and track customer behavior.
• Regularly generate detailed reports on campaign effectiveness, evaluate KPIs, and propose improvements to optimize results.

(3) Collaborating with Departments and Partners:

• Work closely with the Business Development department to align marketing strategies with revenue goals and potential customers.
• Support activities related to pitches and presentations to clients through marketing materials.
• Connect and build co-marketing campaigns with strategic partners to expand reach and create a greater impact.

WHO YOU ARE

• At least 6 years of experience in Digital Marketing targeting English-speaking markets, especially in B2B environments and the IT industry.
• Knowledge:

+ Knowledge of global ITO clients/markets
+ In-depth understanding of digital marketing tools, design tools, and the latest marketing technologies (SEO, SEM, Google Ads, Social Media, Content Marketing, Lead Generation, and CRM management)

• Skills:

+ Strong planning and organizational skills, with the ability to develop and execute detailed marketing strategies
+ Independent working skills
+ Goal management skills
+ Analytic & Strategic thinking
+ Market research skills
+ Project management skills
+ Excellent English communication skills (both written and verbal)

• Attitude: Aligns with Sun* Core values: Aim high, Be agile, Wasshoi (One-team mindset with others)

BENEFITS AND PERKS
#Creative and Empowering Environment:

• Collaborate on impactful digital marketing projects.
• A culture of innovation and creativity where fresh ideas are encouraged.
• Freedom to lead initiatives and implement new strategies with team support.

#Focus on Growth and Autonomy:

• Autonomy in key marketing projects.
• Regular feedback through performance reviews
• Access to a wide range of online learning resources (Udemy, Linked In, etc.).

#Comprehensive Benefits:

• Competitive salary, bonuses, and allowances (lunch, living allowance, certifications).
• Performance review: Twice/a year.
• Health insurance, seniority benefits, and special care for women.
• Flexible working hours and team-building activities.

JOIN US AND MAKE AWESOME THINGS THAT MATTER.