• Create and execute a social media strategy that aligns with business goals and brand identity.
• Define KPIs and metrics to track the effectiveness of social media campaigns.
• Research and identify target audiences, developing content that resonates with them.

• Plan, manage, and optimize social media campaigns across various platforms.
• Coordinate with content creators, designers, and other teams to produce high-quality content.
• Schedule content and manage the publishing calendar to ensure timely and relevant posts.

• Plan, manage, and optimize social media campaigns across various platforms.
• Coordinate with content creators, designers, and other teams to produce high-quality content.
• Schedule content and manage the publishing calendar to ensure timely and relevant posts.

• Develop content themes, topics, and ideas that align with the brand’s voice and objectives.
• Oversee the creation of original content, including blog posts, videos, infographics, and more.
• Ensure consistency in brand messaging across all social media channels.

• Monitor social media performance using analytics tools (e.g., Google Analytics, Sprout Social, SEMRush, Salesforce).
• Generate reports on campaign performance, audience growth, and engagement metrics.
• Use data to refine strategies and improve future campaign outcomes.

• Fluent English proficiency at B2 level or higher (verifiable)
• Proven experience as a Social Media Manager or in a similar role.
• Proven experience with social tools such as Sprout Social, Hootsuite, SEMRush, ahrefs, Adobe.
• In-depth knowledge of social media platforms, best practices, and emerging trends.
• Experience with social media analytics and reporting tools.
• Strong understanding of SEO, content marketing, and digital advertising.
• Excellent communication, writing, and storytelling skills.
• Ability to think creatively and strategically.
• Strong project management skills and ability to meet deadlines.
• Bachelor’s degree in Marketing, Communications, or a related field.

• Experience with graphic design and video editing tools (Adobe or similar).
• Familiarity with CRM (Salesforce) and marketing automation tools (Ortto, Salesforce Marketing Cloud, or similar).
• Experience in influencer marketing and brand advocacy programs.