Roles and Responsibilities:
This position would serve and a guideline product and brand develop between vendors and Argentina, Paraguay & Uruguay market. Also, as bridge with Finance, Logistics, Vendors, Publishers and all Local Teams with the idea to add value and bring revenue to S2G operations.

Functions:
o Leadership

o Constant search for improvement opportunities within the marketing team.

o Supervise Colombian brand and Trade Marketing efforts.

o Secure implementation of all projects and regional pillars throughout the country guaranteeing success.

o KPI´s management with sales data.

o Country expansions and channels plan Online, Market Places and retails point of sales.

o Management ATL – PR – BTL & Digital agency is required.

o Business Development

o Search for business opportunities and new channels with potential vendors and brand alliances

o E-Commerce Strategy

o Development a strong online strategy a cross Colombia.

o SEO - SEM

o Leads Generation

o Data Base

o Product Launches

o Develop general marketing strategy

o Implementation´s control

o Country KPI (Sales Data)

o Product Management

o Supervision of product performance (Sell through)

o Evaluate product tactics and sales strategy to improve life cycle

o 3erd Party vendor Management

o Partners´ first contact.

o Partners’ Marketing Funds negotiation.

o Develop a Brand and Marketing strategy for Argentina, Paraguay and Uruguay.

o Trade Marketing Projects

o Identify POS needs and develop strategy.

o Shelf share analysis and POS productivity Colombia by retail.

o Present plans and negotiate funds with partners.

o ROI analysis on investment programs.

o Promoters

o Secure tools and guarantee promoter’s structure excellent execution in Argentina.

o ROI analysis on promoter’s investment programs and structure expansion.

o Implement retail´s trainee programs to ensure high standards of promoters, store managers and floor sales man.

o Local Events

o Supervise the correct implementation by Local teams.

o Budget (AD&PRO)

o Define Argentina, Paraguay & Uruguay Marketing budget according P&L by commercial area.

o Internal budget supervision and regional report