Your challenge & tasks

• Establish, manage, and optimize Mavie Brand channels such as websites and social media to maximize our brand presence. Experiment with new formats, trends, and emerging platforms to bring Mavie to the top of mind of our audiences.
• Develop and execute new content strategies and formats that trigger our target audience and build a strong emotional bond with our brand.
• Orchestrate an always-on content plan across all Mavie business units to position the brand and to support customer acquisition and retention across all business units of Mavie.
• Develop a deep understanding of our audience personas and tailor strategies to engage and captivate them with our narrative and targeted storytelling.
• Manage our PR strategies and media cooperation’s to utilize the 3rd parties to emphasize and amplify our brand narrative.
• Monitor and analyze KPIs to track the effectiveness of all initiatives under your responsibility to derive actionable learnings and next steps for optimization.
• Manage digital assets, including images, videos, and much more.
• Cultivate and maintain relationships with brand ambassadors and influencers to expand our reach and enhance brand awareness.

What you need to be successful

• Successful track record of establishing and managing the content and channel strategies and platforms of thriving brands and products. We look for someone with vast experience who has already created significant impact in their previous roles, but is keen to create more with Mavie, revolutionizing content and channel strategies in healthcare.
• Content creation and copywriting
  • Proven ability to create compelling and engaging content across different formats and channels.
  • Strong copywriting skills with the ability to craft messages that resonate with the target audience.
• Multichannel Management: Experience in managing and optimizing content across various platforms, including social media, websites, blogs, email marketing, and potentially emerging platforms.
• Strategic Thinking: Ability to align content strategies with the overall brand strategy and broader marketing objectives and business goals.
• Analytics and Data Interpretation: Proficiency in using analytics tools and track and measure the performance of content across channels and the ability to derive actionable insights to continually refine and optimize our strategies.
• Social Media Savvy: In-depth knowledge of social media platforms, trends, and best practices and experience in implementing successful campaigns and growing an engaged online community.
• SEO & SEM Knowledge: Understanding of search engine optimization and how to optimize content and channels for it.
• Experience with PR and media relations.
• Working proficiency in both German and English
• Excellent communication and project management skills paired with a creative and curious mindset, that always wants to experiment with new approaches, tools and content/ media trends.
• Strong network of independent content creators, social media experts and growth marketeers and the ability to manage them as part of a portfolio of freelancers.

What you can expect

• We empower our team members to take on responsibility, with no rigid role definitions and many possibilities for continuous on-the-job learning.
• Our work is diverse, with an emphasis on innovation and real impact. You can really make a difference in healthcare. But you have to be aware that working here is more than just a “job” for most of us. It can be tough. We are pushing our boundaries – as a team and individuals – and you should be able to manage your energy within a fast-paced, often high-expectations environment. Our mission is extremely ambitious. If we achieve our high goals, this is going to significantly impact the quality of life of the generations to come and will be a great story to tell to your grandchildren.
• Worried we're all work and no play? Fear not! We're a bunch of passionate team players with diverse backgrounds who also like to have fun at work and forge personal connections.

We believe that your daily work and team environment will decide whether we are a great place to work for you. But we also offer you a competitive compensation, plus the following benefits:

• An individual learning and development budget of 1.500 € per person / year to fuel your growth.
• Flexible working hours and the freedom to regularly work from home.
• A lunch offer in our office (“Schrankerl”) complemented by free fruit baskets, snacks, and beverages.
• Regular team events, “Thirsty Thursdays” and memorable Off-sites to further strengthen our bond.
• A modern office environment which fits our innovative mindset and enables us to collaborate with our diverse team (of more than 15 nationalities).
• Corporate mental health counseling (EAP) from Mavie (which is part of our company portfolio).
• A health insurance discount from our mother company UNIQA.

Due to legal requirements in Austria, we are obliged to state the minimum salary for this position. Our salary range for this position starts at 70.000 €. Based on your experience and qualifications, our final offer will be a competitive market value-based salary.

About us

Mavie Next is a corporate start-up founded in 2020 by the UNIQA insurance group and has since then grown to a team of over 40 digital healthcare enthusiasts from over 20 countries. With an office in the heart of Vienna (but ambitions across Europe), our mission is to ideate, incubate, and scale B2B and B2C health and wellbeing solutions that empower people to lead healthier, more fulfilling lives. You can find out more about our solutions here.