Company Description
Since launching in Kuwait in 2004, talabat, the leading on-demand food and Q-commerce app for everyday deliveries, has been offering convenience and reliability to its customers. talabat’s local roots run deep, offering a real understanding of the needs of the communities we serve in eight countries across the region.

We harness innovative technology and knowledge to simplify everyday life for our customers, optimize operations for our restaurants and local shops, and provide our riders with reliable earning opportunities daily.

At talabat, we foster an innovative environment where our talabaty employees can strive to create a positive impact across the region through the use of our platform.

Job Description
Role Summary
We’re looking for a dynamic and data-driven Marketing Specialist to join our team, focusing on non-food verticals within talabat.
This role will play a critical part in developing and executing strategic marketing campaigns tailored to our non-food verticals—groceries, pharmacies, electronics, flowers, and cosmetics—enhancing customer engagement and driving brand growth in these categories.
The ideal candidate will have a strong understanding of multi-channel marketing, excellent project management skills, and the ability to work cross-functionally with various stakeholders to bring impactful campaigns to life.


Data-Driven Channel Optimization: Leverage data insights to identify the most effective channel mix and target audience for each campaign. Understand the purpose of each marketing channel and adapt messaging to ensure maximum engagement and ROI.

Stakeholder Collaboration: Collaborate closely with dark store General Managers, non-food teams, and category managers to understand business objectives across the non-food segments. Transform these insights into compelling campaigns and facilitate alignment on strategic goals and campaign expectations to ensure consistency in brand
messaging.

Campaign Analysis & Market Insights: Work closely with the Marketing Manager to conduct analysis on campaign performance, monitor customer behavior, and report insights. Carry out comparative analyses on market trends and competitive activity in each non-food category, providing recommendations to enhance campaign effectiveness.

Cross-Departmental Collaboration: Act as the primary point of contact with relevant departments within both the Regional and Country Teams, gathering ideas and requirements for effective planning and execution. Ensure alignment of marketing strategies across teams to amplify the impact of each campaign.

Customer Segment Insights: Develop a deep understanding of customer segments related to non-food categories in Bahrain. Utilize these insights to build a strong foundational knowledge of the landscape and refine marketing strategies accordingly

Innovation & Trend Analysis: Stay up-to-date with industry trends, consumer behaviors, and technological advancements within the non-food sectors. Proactively identify new opportunities for Talabat to engage customers through innovative campaigns by bringing creative ideas to the team that can be tested and scaled to keep talabat at
the forefront of the non-food market.


Qualifications