About Sisley Paris
Sisley Paris, a pioneer in Phyto-Cosmetology, harnesses the power of plant-based ingredients to create effective skincare, makeup, fragrance, and haircare products. Renowned for our commitment to innovation and scientific expertise, we offer a high-end experience for customers worldwide.
About the Role
As the Marketing Manager, you will play a pivotal role in shaping the brands’ image and driving sustainable growth across the Be Lux region. You will lead a dynamic team of two marketing professionals, developing and executing strategic initiatives across all channels to achieve ambitious business objectives. You will copilot the launch of new brand, NEURAÉ.
Responsibilities:
Design and implement the Belgium-Luxembourg marketing plan

• Design appropriate actions for each channel and each launch, and keeping to the annual schedule;
• Ensure all departments coordinate the implementation of the actions planned;
• Communicate the allocation of merchandising resources, samples, promotional materials and CRM to the sales force.

Merchandising

• Prepares and transmits requests for window displays and podiums to the decorators
• Monitor the proper execution of these installations
• Checking and negotiating quotations, checking invoicing
• Keep customers and points of sale informed of the schedule

Coordinate PR and communications policy

• Work with the Communication Manager to draw up the annual media plan and associated budget
• Collaborate with your team to organize the events and communications operations required for each launch

Maisons Sisley

• Propose and coordinate a national and local promotional plan for the Maisons Sisley, together with the digital team and the managers of the Maisons Sisley
• Operational support for the Maisons Sisley: GWP, merchandising, events and commercial actions

Forecast

• Consolidate and transmit forecasts for new products and promotional materials
• Keeping up to date the quantities allocated by customer and by planned action

Manage marketing presentations / sales tools

• Produce presentation documents for operations: for sales representatives, for customers and for sales assistants.
• Prepare cycle books for delegates and representatives
• Prepare sell-out analysis documents for delegates and representatives

Analysis

• Monitoring and analyzing the performance of the actions implemented in order to make the necessary improvements.
• Oversee market research and competitive analysis to stay informed of industry trends and consumer preferences
• Set clear marketing goals, measure campaign performance, and continuously optimize strategies based on data insights.

Monitor the Belgium-Luxembourg operational marketing budget

• Design the operational marketing budget
• Keep the expenditure statement up to date and check that it is in line with the budget
• Review budget progress with Finance Control and Management on a monthly basis
• Prepare all consolidation documents and statistical or summary tools required for budget meetings and sector reviews.

Qualifications

• 7+ years of experience in marketing with a proven track record of success;
• Fluency in French, Dutch and English.;
• Experience in developing and executing omnichannel marketing strategies;
• Ability to work on a strategic level but being hands-on is critical for this role;
• Experience in people management;
• Excellent leadership and communication skills, with the ability to motivate and inspire a team;
• Experience in managing budgets and resources effectively.

Type d'emploi : Temps plein, CDI
Avantages :

• Assurance groupe
• Assurance hospitalisation
• Assurance vie
• Carte essence
• Chèques repas
• Événements d'entreprise
• GSM de fonction
• Indemnité kilométrique vélo
• Jours de congés supplémentaires
• Ordinateur de fonction
• Remboursement internet
• Travail à domicile
• Voiture de société

Horaires :

• Lun-Ven

Rémunération supplémentaire :

• 13ème mois
• Bonus annuel
• Pécule de vacances

Lieu du poste : Télétravail hybride (1000 Bruxelles)