Belgium Job Openings

Televic
Product Marketeer
Izegem
November 14, 2024
We are looking for a dynamic Product Marketeer. This role is perfect for someone with a passion for product marketing and technology/software who wants to help elevate our organization to the next level.
- Passionate about Product Marketing?
- Looking for a job in a Saa S environment?
- Eager to start and grow your career within international company?
Product Positioning and Messaging:
- Creating consistent and compelling product messaging that aligns with the needs of the selected (international) target audience.
- Ensuring product differentiation from competitors to maintain a unique market position with a market-oriented approach.
- Collaborating with management to define target audiences and markets, and establishing positioning, messaging, pricing strategies, and value propositions for each target group.
- Designing and implementing go-to-market plans for existing and new features, as well as improvements to assessment Q.
- Planning and executing successful product launches, determining the right timing, channels, content calendar, and messaging to achieve maximum impact in terms of new customers (ARR), upsales, and/or customer satisfaction.
- Preparing marketing materials such as blog posts, whitepapers, case studies, webinars, and videos, and providing guidance for their development to enhance product knowledge and generate leads.
- Conducting market research, customer interviews, and visits to gain deep insights into customer needs, usage patterns, and market opportunities that may influence future product development, and participating in decision-making.
- Analyzing customer data and feedback to continuously optimize product marketing strategies.
- Creating sales tools and training to support the go-to-market team, including product demos, pitch decks, and FAQs, with the goal of generating more leads and improving sales conversion.
- Ensuring consistency in product messaging between marketing and sales to provide a seamless customer experience.
- Working closely with product management and sales&marketing to align the sales&marketing strategy with the product roadmap and priorities.
- You will report to our head of products.
- You have at least 5 years of experience in product marketing, preferably in a Saa S context.
- You can keep a big picture overview while also having an eye for detail.
- You have good communication skills at all levels of the organization.
- You have a hands-on mentality.
- You are proactive and a team player.
- You are preferably familiar with an international context and open to travel.
- You can express yourself fluently in Dutch and English. Knowledge of French is a big plus, given our recent expansion in France.
- The chance to work with state-of-the-art solutions in a fast-growing market.
- A key role in a dynamic and growing company.
- An inspiring work environment where you can make a real impact.
- A stimulating, no-nonsense environment with an eye for your unique talents and room for personal growth.
- Passionate colleagues driven by teamwork and a constant drive to innovate.
If you have any questions our HR representative is happy to help you.
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