Televic Education develops high-quality educational technology. Our flagship product is assessment Q, a digital exam platform. It is a Saa S solution that allows our customers to evaluate, grow, certify knowledge & skills and is used daily in hundreds of classrooms, training and exam centers, educational publishers, public authorities and companies worldwide.
We are looking for a dynamic Product Marketeer. This role is perfect for someone with a passion for product marketing and technology/software who wants to help elevate our organization to the next level.

As a Product Marketer, you will be responsible for:
Product Positioning and Messaging:

• Creating consistent and compelling product messaging that aligns with the needs of the selected (international) target audience.
• Ensuring product differentiation from competitors to maintain a unique market position with a market-oriented approach.

Developing Go-to-Market Strategies:

• Collaborating with management to define target audiences and markets, and establishing positioning, messaging, pricing strategies, and value propositions for each target group.
• Designing and implementing go-to-market plans for existing and new features, as well as improvements to assessment Q.

Product Launches:

• Planning and executing successful product launches, determining the right timing, channels, content calendar, and messaging to achieve maximum impact in terms of new customers (ARR), upsales, and/or customer satisfaction.
• Preparing marketing materials such as blog posts, whitepapers, case studies, webinars, and videos, and providing guidance for their development to enhance product knowledge and generate leads.

Gathering Customer and Market Insights:

• Conducting market research, customer interviews, and visits to gain deep insights into customer needs, usage patterns, and market opportunities that may influence future product development, and participating in decision-making.
• Analyzing customer data and feedback to continuously optimize product marketing strategies.

Sales Enablement:

• Creating sales tools and training to support the go-to-market team, including product demos, pitch decks, and FAQs, with the goal of generating more leads and improving sales conversion.
• Ensuring consistency in product messaging between marketing and sales to provide a seamless customer experience.

Collaboration with Product Teams:

• Working closely with product management and sales&marketing to align the sales&marketing strategy with the product roadmap and priorities.
• You will report to our head of products.

Professional skills we’re looking for:

• You have at least 5 years of experience in product marketing, preferably in a Saa S context.
• You can keep a big picture overview while also having an eye for detail.
• You have good communication skills at all levels of the organization.
• You have a hands-on mentality.
• You are proactive and a team player.
• You are preferably familiar with an international context and open to travel.
• You can express yourself fluently in Dutch and English. Knowledge of French is a big plus, given our recent expansion in France.

What’s in it for you?

• The chance to work with state-of-the-art solutions in a fast-growing market.
• A key role in a dynamic and growing company.
• An inspiring work environment where you can make a real impact.
• A stimulating, no-nonsense environment with an eye for your unique talents and room for personal growth.
• Passionate colleagues driven by teamwork and a constant drive to innovate.

T

+32 51 30 30 45

Email

j.vanholme@televic-education.com