• defining Value propositions
• creating convenient digital solutions & customer journeys
• defining & roll out go-to-market approaches.

• Contribute to the implementation of the global marketing plan initiatives, based on AXA’s strategy & with focus on Life & Health products
• Roll out the strategic projects of our Life&Health project backlog, together with the colleagues of the team
• Manage, coach & support the colleagues of the team in the definition of Value propositions, customer journeys, services & the roll out of go-to-market approaches.
• Develop, implement &/or enhance digital customer journeys & services to boost sales and delight the customers by bringing added value to our insurance products
• Develop value propositions across products or customer journeys supporting customer acquisition and loyalty in close collaboration with other departments.
• Deploy upsell and cross-sell campaigns while ensuring end-to-end realization
• Contribute to AXA’s SEO ambitions by creating content with added value for the targeted customer segment
• Boost digital usage of our digital capabilities by creating marketing support, defining awareness campaigns & launch communication plans towards B2B & B2C custoemrs
• Keep an eye on the competitors & give visibility about initiatives & trends linked to the Life & Health market.

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About AXA
At AXA, we want to be more than the world leader in insurance and asset management.

Our purpose is ‘Act for human progress by protecting what matters’. As an insurance company, we want to watch over every individual, society and the world while always keeping the future in mind.

As an insurer, AXA Belgium is also a key player in the field of prevention. Protection is in our DNA, as evidenced every day by the extensive investments in research and risk awareness.

At AXA, we reject unfair or unlawful discrimination in any form. More info in our Diversity & Inclusion Policy.

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