Brazil Job Openings

MSC Cruises
Marketing & PR Lead - Brazil
São Paulo
October 25, 2024
An exciting opportunity exists for a talented
Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in Brazil, based in our office in
São Paulo.
- You have minimum of 8 years’ experience in a similar Marketing\/Brand\/PR Role preferably in the Luxury or Luxury Hospitality\/Travel Industry
- You know the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)
- You have a proven track record of organizing luxury events
- You led execution and amplification of omni channels marketing & PR campaigns
- You know the role of paid media, KPIs associated
- You set yourself apart through your personal accountability to deliver with excellence
- You are structured, well organized and know how to navigate in a matrix organisation
- Openness to travel up to 20% of the time mostly nationally occasionally internationally.
- Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.
- Organize key industry or brand events (virtual and\/or live)within the local market
- Help identify, select and manage the relevant agency partners
- Identify and negotiate contracts with local brand ambassadors in line with the global team
- Hold key relationships to trade and lifestyle media in the local market
- Propose local partnership ideas to drive brand awareness and value
- Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture\/video materials) and prepare & create PR tool kits for local activations\/projects
- Manage the media reporting for Explora Journeys andc ompetitor brands
- Lead the delivery, adaptations and amplification of corporate marketing campaigns
- Coordinate the adaptation and delivery of key B2C and B2B2Cassets across the region
- Be the local guardian of the brand equity and ensure perfect brand executions across all channels
- Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in Brazil
- Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base
- Own the Marketing& Communications budget, including agency\/vendor management
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