Brazil Job Openings
Kyndryl
Senior Lead Field Marketing
São Paulo
FULL TIME
October 24, 2024
The Role
In this role, you’ll drive field marketing initiatives, working hand-in-hand with sales, alliances, and marketing teams to craft strategies that not only align with our business objectives but also strengthen our alliance relationships. You'll have the opportunity to develop comprehensive field marketing plans, collaborating closely with our valued partners to maximize joint value propositions and create compelling narratives that set us apart in the market.
With your finger on the pulse of industry trends, you'll conduct thorough market research to uncover key opportunities for alliance-driven marketing activities, leveraging your creativity to develop compelling content that showcases the power of our partnerships. From collateral to presentations, case studies, and success stories, your passion for storytelling will captivate audiences and drive home the value of our joint solutions.
You'll be responsible for building the high level value proposition and messaging according with sales play, prioritizing offerings and solutions based on an in depth understanding of the target audience, building a strategy to reach them in the most efficient way. You'll collaborate with other teams and disciplines to deliver a client focused experience - building the best journey to reach our audience and tactics for engagement with the most relevant and compelling story, work with Alliances Marketing to define the Go to Market and progression strategy and connect sales team and pratices with our marketing tactics and follow on opportunities.
As a true brand ambassador, you'll represent Kyndryl and our alliance partners with pride, ensuring consistency in messaging, positioning, and adherence to brand guidelines across all marketing activities. Your ability to build and maintain strong relationships will be key as you collaborate with internal and external stakeholders to ensure alignment and successful execution of joint marketing programs. You'll track and measure the effectiveness of our alliance marketing programs, constantly refining our approach to drive even greater results.
If you're a strategic thinker with a passion for forging meaningful partnerships and driving impactful marketing initiatives – we can’t wait to hear from you. Join us in a role where creatively meets strategy and collaboration is the foundation of success.
Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and certification programs. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.
Who You Are
Required Skills and Experience
- Bachelor's degree in marketing
- In-depth understanding of alliance partnerships and the ability to develop and execute joint marketing strategies
- Previous experience working in marketing B2B
- Knowledge of ABM methodology and MDFs
- Metric driven
- Advanced oral and written communication skills in English and Portuguese
- Availability for hybrid work in São Paulo/SP
Preferred Skills and Experience
-
Bachelor’s Business Administration or Marketing - Previously experience in IT industry
- Copywriting skills
- Digital Eminence knowledge
- Advanced Spanish
Being You
What You Can Expect
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