Canada Job Openings

Jack of Sports Inc.

Marketing Lead

FULL TIME

October 21, 2024

Why Jack of Sports
Confidence Resilience Teamwork
“Life skills to pursue your dreams”
Jack of Sports provides a platform for coaches & young people to develop their Confidence, Resilience & Teamwork by doing, trying, and helping. The participants receive direct learning through swim lessons, summer camps, bike programs, lifesaving, & 3V3 soccer. The indirect learning of confidence, resilience and teamwork are life skills to pursue your dreams. Jack of Sports proudly serves 30,000+ families across the GTA in 18+ different communities. Jack of Sports intends to expand throughout Ontario, Canada, & US. The lead of marketing requires a creative, strategic, and analytical approach to successfully reach out to all communities to inform them about the benefits of registering for Jack of Sports.
Why work for Jack of Sports?
  • 70k base income + Bonus Structure, with unlimited income growth
  • Lead and build the marketing department
  • Collaborative work environment with professional development
  • Fully remote position
Big Rocks & Role Criteria:
The candidate should possess the personal qualities of leadership, drive, and a relentless desire to build and grow the businesses. The candidate will be financially rewarded with unlimited income as they lead Jack of Sports to expand their business on a national scale. The leader of this role requires a strong background in the following:
  • Marketing Strategy
  • Digital Marketing
  • Google Ads
  • Google Analytics
  • Data Analytics
  • Email Marketing (Mailchimp)
  • Social Media
  • Graphic Design
This is a remote position but you will potentially be required to work in person/in Toronto 3x/week during camp season (July/August).
Responsibilities:
  • Collaborate and develop comprehensive marketing strategies that encompass Swim Lessons, Camps, Learn to Bike, 3V3 Soccer, and Lifesaving Courses
  • Marketing community festivals and tournaments
  • Expand brand awareness: Confidence, Resilience Teamwork
  • Strategize and implement a growth business model to expand Jack of Sports throughout Ontario
  • Plan, set up, and optimize Google Ads campaigns to increase website traffic, generate leads, and drive conversions.
  • Analyze data and metrics: Utilize Google Analytics and other tools to track website traffic, user behaviour, and campaign performance.
  • Drive email marketing campaigns: Oversee the end-to-end process of email marketing campaigns using platforms like Mailchimp.
  • Develop and implement a social media strategy to increase brand awareness, engage with customers, and drive website traffic (Instagram, Facebook, Tik Tok, Linked In)
  • Develop marketing collateral (Graphic Design): Create visually appealing and engaging marketing materials such as brochures, flyers, banners, and social media graphics.
  • Conduct market research: Stay up-to-date with industry trends, competitors, and customer preferences.
  • Monitor and report on marketing performance with regular reports on marketing activities, campaign results, and key performance indicators.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
  • Strong proficiency in Google Ads, Google Analytics, Mailchimp, and other relevant marketing tools and platforms.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Solid understanding of data analytics and the ability to interpret and apply insights to optimize marketing campaigns.
  • Excellent communication skills, both written and verbal, with the ability to create compelling and engaging content.
  • Ability to work in a collaborative environment & thrive on constructive feedback.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Passion for sports and recreational activities is a plus.
Job Types: Full-time, Permanent
Pay: $70,000.00 per year
Additional pay:
  • Bonus pay
Benefits:
  • Casual dress
  • Company events
  • Dental care
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • Work from home
Flexible language requirement:
  • French not required
Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekends as needed
Education:
  • Bachelor's Degree (preferred)
Work Location: Remote
Expected start date: 2024-11-05
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