Canada Job Openings
7-Eleven
Marketing Manager - Food & Beverage - Canada
Toronto
October 19, 2024
Develop and execute a variety of marketing initiatives that accelerate brand awareness and perception to drive Fresh Food and Proprietary Beverage sales for brand 7-Eleven Canada, and sub brands like Slurpee, Big Gulp, Pizza, Taquitos & Crispy Classic Chicken
- Through customer and consumer insights, develop and create marketing plans and platforms to develop our branded fresh food and proprietary beverage programs within brand guidelines.
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Develop integrated programs and events to generate affinity, trust and earned media / referral with target customers.
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Develop campaigns to improve customer awareness of product attributes, quality and initiate trial.
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Develop briefs and lead agency teams to create taste appealing, craveable visuals and creative that sells.
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Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals.
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Collaborate with cross-functional teams to integrate marketing plans and business results.
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Report results for all partnerships and programs monthly, deriving insights and learnings to inform and adjust future programs.
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Partner within store marketing and digital teams to ensure that creative message/execution is on brand and delivers against program objectives for all owned, earned and paid approaches.
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Build strong working relationships with cross-functional business partners (including merchandising, agency, contractors, and peer groups) to facilitate the execution and analysis of marketing initiatives.
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Provide analysis and insight to measure and improve marketing program effectiveness.
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Initiate consumer research including focus groups and online surveys to keep pulse with the customer wants and needs.
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Plan and manage marketing budget, including monthly forecasting and accruals.
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Execute other projects as requested by Director.
- Proven track record of creative and resourceful approaches to unique business challenges in B2C retail and digital environments.
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Demonstrated ability in making brand-appropriate & business building strategic decisions
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Demonstrated ability to ideate and develop plans through data and consumer insights.
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Self-motivated with ability to take initiative and pursue opportunities
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Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution
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Experience working with and presenting ideas to all levels of business partners, up to and including C-level executives
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Excellent written, communication and presentation skills ; Strong quantitative skills required
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Works well independently and with a small team, project management skills and creativity a must
Experience:
- 4-year bachelor’s degree
- 5+ years marketing experience required including briefing, managing agencies & contractor teams
- Retail industry and project management experience required
- Budget management experience required
- Experience working on highly-recognized, industry-leading fresh food / dispensed beverage brands preferred.
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