Canada Job Openings
Whitby Oshawa Honda
Social Media & Digital Marketing Manager
Whitby
FULL TIME
October 21, 2024
In this role, you'll be responsible for planning, executing, and reporting on a range of digital marketing campaigns that will drive our automotive dealerships' online presence and reach. Working closely with internal leadership and managing vendors, you'll report to the VP of Marketing and use your extensive knowledge of paid search, SEO, social media, and video marketing tactics to accelerate traffic, generate leads, and increase customer loyalty.
Other responsibilities include communicating with General Managers, Director of Marketing and department heads to determine priorities and monthly budgets, working with our internal ad buyers to develop advertising strategy and creative, managing dealership event planning, and serving as the General Managers' eyes and ears in evaluating vendor performance.
You'll also work with Manufacturer Marketing Representatives to coordinate and align their efforts with our local campaigns, ensure marketing materials and websites are compliant, maintain monthly advertising strategy and reports, develop and execute email blasts, and manage local listings and social media sites.
To be successful in this role, you should have at least 4 years of professional marketing experience, with a strong focus on digital tactics, and experience using data and metrics to measure impact and determine improvement. Automotive experience is a plus, but not a requirement. You should also have excellent communication skills, including the ability to present metrics and results to senior leadership, and be proficient in Excel and Google Analytics. A BS/BA degree is also required.
In return for your hard work and dedication, we offer a range of benefits and perks, including new facilities, the opportunity to join one of Canada's largest dealership groups and growing, educational and travel opportunities, a comprehensive benefits package, automotive discounts on purchases and services, and a competitive pay plan. If you're ready to shift into high gear and take your digital marketing career to the next level, apply for this exciting opportunity today!
Qualifications
- 4+ years of professional non-internship marketing
- Strong knowledge of digital marketing including: paid search (Google Ads, Facebook Ads), SEO, social (paid and organic), video, etc
- Solid experience with Excel, Google Analytics (GA4), and other analytics tools to interpret, analyze, and leverage data effectively.
- Proven experience using data and metrics to evaluate campaign impact, measure ROI, and drive improvements.
- Automotive Experience is a big plus, but not a requirement.
- Experience managing monthly multi-channel campaigns.
- Strong communication skills including presenting metrics and results to senior leadership.
- Proven experience in managing multiple projects simultaneously, from conception to execution, prioritizing effectively to meet deadlines.
- A strong focus on customer needs, behaviors, and preferences, with experience in creating personalized, customer-centric campaigns.
- BCom/BS/BA Degree required.
- Communicate with General Managers, Director of Marketing and Department heads to determine priorities and monthly budget.
- Work with Ad Team to develop advertising strategy and creative for paid search, social media, email, direct mail, TV, radio, print and OOH.
- Manage dealership event planning including sales events, model launches, customer appreciation events and sponsorship activations throughout the year.
- Serve as GM’s eyes and ears in keeping agencies/vendors on target and evaluating their performance.
- Oversee and manage dealership sponsorship/partner opportunities.
- Work with Manufacturer Marketing Representatives to coordinate and align their "Tier 1" marketing efforts with our more localized campaigns.
- Ensure all marketing materials and websites are compliant.
- Maintain monthly advertising budgets for each dealership.
- Maintain and update dealership websites.
- Manage and execute email blasts.
- Manage advertising Co-Op Programs.
- Maintain monthly advertising reports tracking website traffic, showroom traffic, sales, internet leads, phone calls, etc.
- Manage local listings and social media sites.
- Other duties as assigned.
Pay: From $45,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Monday to Friday
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