www.cm2.ca
CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM Team of CM2 is based at GM’s Canadian headquarters in Oshawa.
Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC, and Cadillac) through Canada's largest automotive dealer network.
Overview of Position:
This position will report into the Head of Market Research. The Market Research Team helps to drive data-based insights and acts as the Voice of the Customer for GM Canada’s Chevrolet, Buick, GMC, Cadillac, and Corporate brands.
As the UX Researcher, you will be responsible for conducting user experience and market research projects to provide insights that will shape our websites experience. The role requires a blend of creativity, analytical skills, and deep understanding of both market trends and user behaviors. You will be working closely with GM Canada’s Digital Team, providing insights from your research to guide their development of the Digital Customer Experience.
Key Activities:

• User Experience Assessment - Conduct qualitative and quantitative user research through methods such as user interviews, surveys, usability testing, and contextual inquiries. Develop customer personas, user journey flows, and build scenario testing studies.

• Data Analysis and Reporting: Analyze and interpret data to generate insights and actionable recommendations for improving user experience. Data sources may range from qualitative sources like verbatims, survey data, and other quantitative sources like syndicated studies, site and product analytics, and CRM data.

• Survey Development and Management – Design and deploy research surveys (both qualitative and quantitative surveys) on specialized data collection platforms. Identify research gaps, develop action plans to address missing insights and improve holistic understanding of users and experiences.

Required Skills and Experience:

• 2+ years’ experience in user experience research on digital products and websites, able to discuss and apply User Experience concepts.
• 2+ years’ experience conducting exploratory and/or qualitative research, with demonstratable understanding of qualitative data analysis techniques.
• Working understanding of qualitative research techniques including Design Thinking, framing questions, and building discussion guides.
• Experience in quantitative analysis, including statistical methods will be an advantage.
• Capable to plan and build research studies to address stakeholders’ objectives.
• Demonstrated analytical research capabilities; candidates’ ability to share a portfolio of prior analysis work will be preferred.
• Collaborate with different stakeholders like product managers, designers, and developers to incorporate research findings into the development process. Advocate the user’s perspective to influence the design and development process of GM websites.
• Discipline in managing multiple projects simultaneously.
• Strong presentation, communication, and problem-solving skills.
• Automotive industry experience is an asset.
• Experience in a Qualitative research function will be an advantage. Designing the Discussion Guides, conducted Focus group discussions and/or conducted in-depth interviews, and analyzed qualitative research data will be an advantage.

Technical Skills:

• Experience with platform like User Testing, Decibel, HEAPs, Qualtrics, or similar platforms.
• Experience with business intelligence visualization tools will be an asset (Power BI).
• Knowledge of NLP and AI tools will be an advantage.
• Professional courses on Qualitative Research, Ethnographies, Marketing Research, Design Thinking concepts will be an advantage.

Education and Training:

• Bachelor’s degree: a major in Business, Marketing, Economics, Math/Statistics, or Sociology is preferred.

We thank all applicants but will only contact those selected for interviews.
Job Type: Full-time
Benefits:

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• RRSP match
• Vision care
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Oshawa, ON L1J 0C5