China Job Openings
International Flavors & Fragrances
Consumer Insights Manager
FULL TIME
September 19, 2024
Job Summary
If you are a creative consumer insights expert, skilled at managing complex portfolio, and take a collaborative approach to exceeding customer expectations, you could be our next Consumer Insights Manager!
How you will contribute
As China Consumer Insights Manager, you will lead cross category CI projects for global, regional as well as local customers and will closely track changes in the market.
You will define consumer research design, both qualitative & quantitative, and align approach with cross- functional teams. You will drive the definition of assumptions and learning needs with Commercial and Creative teams to ensure business objectives are clearly defined.
Analyzing results to generate insights, the Consumer Insights Manager is a pivotal role to help IFF target customer opportunities ensuring business growth.
You will support regional CI and marketing team, as and when required, on projects outside of China.
As China Consumer Insights Manager, you will lead cross category CI projects for global, regional as well as local customers and will closely track changes in the market.
You will define consumer research design, both qualitative & quantitative, and align approach with cross- functional teams. You will drive the definition of assumptions and learning needs with Commercial and Creative teams to ensure business objectives are clearly defined.
Analyzing results to generate insights, the Consumer Insights Manager is a pivotal role to help IFF target customer opportunities ensuring business growth.
You will support regional CI and marketing team, as and when required, on projects outside of China.
How you will spend your time
- Lead Consumer Research Design by defining research approach to deliver against learning needs or customer validation requirements (focused on validation & creation) in collaboration with Commercial and Scent Design Manager teams
- Manage Statistical Analysis of data, fieldwork logistics and database management
- Identify insights and customer opportunities, generate outputs and recommendations for creative design next steps.
- Identify need gaps or unmet needs to define customer opportunities and offer IFF Fragrance solutions.
- Focus on local, global or regional key projects, develop materials incorporating recommendations for next steps, for customer, workshop, events or internal team presentations and meeting
- Engage and liaise with external research agency for negotiation and project briefing
- Support / Collaborate with the regional and global CI teams to execute projects in China
- Monitor and report new product launches and update category overviews
- Support / Collaborate with regional marketing team on developing marketing presentations and answering customer requests
What you will need to be successful
Essential Skills
Essential Skills
- Master’s or Bachelor Degree in Marketing, Market Research, Business, Statistics, Psychology, Behavioral Sciences or any other relevant discipline.
- Expertise in Quantitative and Qualitative design, research methodology and data analysis.
- Proficient in MS Office applications especially Power Point, Excel and Word
- Familiar with statistical treatment of data with strong analytical software skills such as SPSS, JMP or XLSTAT.
- Self-starter who can prioritize and manage deadlines
- High level of energy and enthusiasm, solution driven
- Meticulous, high sensitivity with numbers and attention to details
- Excellent presentation and storytelling capability, with the ability to translate research data into actionable insights for the business
- High sensitivity with trends and opportunities, capable in creating strategies or action plans from consumer and market insights.
- Fluent in English (written and verbal)
Essential Experience
- Minimum 10 years of consumer research with 360 project management experience in a relevant industry.
- Track record in leading research design & methodology for China
- Ability to think beyond traditional testing methods, passionate in finding creative ways to test and connect with consumers.
- Strong working experience in Market Research operations and product testing research.
- Experience in a broad range of consumer research techniques and appropriate statistical knowledge.
- Knowledge of fragrance consumer research will be a plus.
- Demonstrated ability in building effective relationships or partnerships across multiple functional areas in a matrix environment
- Willing to travel as needed
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit
IFF.com/careers/workplace-diversity-and-inclusion
to learn more
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit
IFF.com/careers/workplace-diversity-and-inclusion
to learn more
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