• Health & Well-being benefits that are amongst the best in the industry with full comprehensive Medical, Dental, and Vision for employees and their family members
• Comprehensive Leave and Time Off plans
• A focus on Financial Well-being means that we stack our retirement benefits against the most competitive standards.
• Flexible work arrangements
• Wellness, Education, and Employee Assistance Benefits

• Design and execute organic marketing campaigns and customer engagement activities through channels/platforms within China's Digital Ecosystem, working with cross-functional teams as well as external agencies to track progress and keep optimizing performance for maximum ROI, especially on leads generation and conversion leveraging We Com.
• Manage content development and channel operation for Weibo, We Chat (service accounts, mini-program, and Channels), Zhihu, and other key digital channels including website, email, SMS, SEO/SEM, and digital advertising, to execute local/global marketing strategy and contribute to achieving business goals in partnership with internal teams and external vendors/partners.
• Support the development of integrated marketing plans across B2B/B2C marketing and other business teams, including marketing calendar management, process and timeline management, performance tracking and reporting, etc.
• Analyze content & channel performance across digital touchpoints including web, search, social media, SMS, and email to optimize customer experience and campaign results.
• Support external vendor management and project management for advertising campaigns and other marketing initiatives.
• Generate consumer insights, stay on top of industry trends, and implement new innovative tools through research, social listening, and competitive analysis while establishing best practices.
• Provide operational support (like contracting and managing the internal systems) for the China MCX team.

• Bachelor’s degree or an equivalent combination of education and experience.
• Minimum 3 years of experience in social media, digital marketing, marketing operation, or business development.
• Experience in Mar Tech solutions such as EDM platforms, social media management tools, marketing automation systems, etc. is preferred.
• Active user and enthusiastic proponent of leading social media channels such as Sina Weibo, We Chat Channels, RED (Xiaohongshu), Bilibili, etc.
• Native in spoken Mandarin Chinese and written Chinese is required.
• Written and spoken fluency in English is required. Knowledge of additional Asian languages is a plus.
• Superior writing and grammatical skills along with a strong editorial voice.
• Solid understanding of financial markets and a strong interest in finance.
• Excellent project management, organizational, and time-management skills.
• Flexibility in competently juggling competing priorities and changing expectations.
• A strong team player and strong interpersonal skills, including tact, diplomacy, and grace under pressure.
• Self-motivated, detail-oriented, and entrepreneurial.
• Must demonstrate outstanding stewardship and relationship-building/management skills to expand the mission of CFA Institute.
• Ability to use standard office software such as Word, Power Point, Excel, and Outlook.
• Global cultural orientation and working experience are highly desirable.