China Job Openings
Lazada
Performance Marketing海外广告渠道优化师-OEM
September 19, 2024
Location:
China
Department: Marketing & Communications
Location: China
Job Description
- 参与Lazada APP用户增长渠道运营，使用东南亚媒体渠道以及厂商资源，整合内外部资源，结合渠道、产研、运营团队将策略执行落地，提升用户增长效率
- 分析渠道效果表现，根据业务目标调整优化渠道的平台建设，出价策略，人群选品创意落地页策略等并通过A/B测试验证和衡量策略的增量价值，推动业务增长
- 通过项目管理与数据分析推动用增相关项目的推进与决策
Job Requirements
- 全日制本科及以上学历，3年以上工作经验，熟悉电商行业以及媒体/厂商广告平台
- 数据驱动，善于从数据中挖掘机会点并进行策略制定和落地
- 具备较强的产品化运营思路，逻辑性强，通过产品及运营手段驱动用户增长
- 用户和市场感敏锐，具有较强的市场分析和洞察能力；
- 具备较强的责任心，抗压性强，沟通及执行落地强；能有不断地创新突破
- 具备基本英语阅读和日常沟通能力，海外工作经验有加分项
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